Senior Manager, Strategic Insights

Description We are seeking a dynamic and strategic leader to join CI Financial’s Digital Marketing team as a Senior Manager, Strategic Insights. This role will spearhead the planning, measurement, and reporting of key marketing initiatives across CI’s global footprint, with a strong emphasis on financial marketing and data-driven storytelling. The ideal candidate brings more than just metrics—they bring meaningful insights that drive decision-making and business impact. They thrive in a fast-paced, collaborative environment, are self-motivated, and ready to hit the ground running with a global perspective. This role demands a deep understanding of digital channels, marketing analytics, and performance optimization within the Finance and Wealth Management industries. What You Will Do Lead enterprise-wide digital analytics initiatives across CI’s business units. Develop and execute a strategic roadmap for analytics evolution and priority alignment. Deliver executive-level dashboards and insights tailored to business lines and leadership needs. Collaborate with third-party vendors to enhance reporting capabilities and ensure data integrity. Oversee campaign tagging and tracking to ensure accurate, complete, and actionable data. Identify and resolve measurement gaps with innovative solutions. Translate complex data into strategic insights that align with business goals. Drive test-and-learn strategies to optimize performance and inform marketing decisions. Uncover growth opportunities across content, product, and digital engagement metrics. Integrate cross-channel results into holistic performance narratives for stakeholders. What You Will Bring Minimum 7+ years in digital analytics, with a strong focus on financial marketing or wealth management. Bachelor’s degree in Business, Marketing, Digital Strategy, or Technology; advanced degree a plus. Proven ability to connect data to strategy, delivering insights that influence executive decisions. Experience presenting findings to senior stakeholders and cross-functional teams. Proficiency in Adobe Analytics, Google Analytics, and data visualization platforms. Expertise in marketing analytics platforms and campaign performance measurement. Deep understanding of the financial services landscape, including asset and wealth management. Familiarity with digital and social media trends relevant to financial audiences. Experience in marketing ideation and campaign strategy. Exceptional analytical and storytelling skills—able to turn numbers into narratives. Strong attention to detail with strategic vision. Confident decision-maker and communicator, comfortable leading presentations. Skilled in cross-functional collaboration and stakeholder engagement. Adept at pulling and interpreting metrics from large-scale digital ecosystems. Ability to spot trends and deliver strategic, actionable recommendations. Highly organized, responsive, and able to manage multiple priorities under tight deadlines. Flexible and adaptable in a global, fast-moving environment. Proactive in challenging the status quo and driving innovation. Embodies CI Financial’s culture of excellence, integrity, and impact. Working knowledge of SEO/GEO strategy and implementation; experience with Salesforce Marketing Cloud and related tools and familiarity with Tag Management Systems (GTM, Adobe Launch) is a nice to have. What We Offer Modern HQ location within walking distance from Union Station Training Reimbursement Paid Professional Designations Employee Savings Plan (ESP) Corporate Discount Program Enhanced group benefits Parental Leave Top‑up program Paid time off for Volunteering We offer an in‑office environment, competitive benefits, and a supportive workplace to help our employees thrive both personally and professionally. We are focused on building a diverse and inclusive workforce. If you are excited about this role and are not confident you meet all the qualification requirements, we encourage you to apply to investigate the opportunity further. Please submit your resume in confidence by clicking “Apply”. Only qualified candidates selected for an interview will be contacted. CI Financial Corp. and all of our affiliates (“CI”) are committed to fair and accessible employment practices and provide reasonable accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, require this posting in an additional format, or require accommodation at any stage of the recruitment process, please contact us at accessible.recruitment@ci.com, or call 416-364-1145 ext. 4747. Referrals increase your chances of interviewing at CI Financial by 2x #J-18808-Ljbffr