Shopper Marketing Manager

The Shopper Marketing Manager is responsible for defining and executing Red Bull’s Shopper Marketing strategy and programming for the Off‑Premise channel customers. This person will comprehensively develop and execute on‑brand retail initiatives that meet shopper’s needs while delivering on both brand and customer priorities. Using insights to turn shoppers into buyers, the Shopper Marketing Manager will develop programs ranging from turnkey channel initiatives to custom retailer‑driven shopper activations, each strategically aligning brand and retailer objectives while differentiating Red Bull in the market. This position requires strong project leadership to bring brand‑driven assets, objectives, concepts and priorities to life in‑market, including generation of sales tools, creation of design and messaging, and definition of success metrics. The manager is the first point of contact for HQ, field and retail stakeholders, accountable for quality and timely execution, and represents Retail Marketing at top national account internal and customer meetings. TOTAL BUSINESS OWNERSHIP Lead, track and execute all budget‑related financials for Shopper Marketing programs. Lead and develop the retail marketing strategy, including activations and programs. Establish and drive program KPIs and goals, monitor success and opportunities through post‑mortem reports. Provide quarterly reporting to senior management on investment plans, ROI, market share and program completion. BUILD THE BRAND AT RETAIL Develop and execute retail and shopper programming—generic, retailer‑specific and Red Bull voiced. Consolidate and define the national retail programming calendar for strategic partners. Brief internal and external media teams and agencies, develop all program creative adhering to Red Bull brand standards. Translate brand assets into winning retail programs. Coordinate with POS team for in‑store visibility and POS item development. Ensure consumers perceive Red Bull as a relevant, premium product in all off‑premise channels. MAXIMIZES THE REACH AND PURCHASE POTENTIAL OF RETAIL PROGRAMS Provide and develop sales tools for national account teams for customer meetings and joint business planning. Create and deploy customer‑specific tools and activation details for sales and distribution. Align messaging across initiatives and maintain consistency with internal stakeholders. Deliver retailer‑specific programming that drives shopper purchase conversion through apps, digital screens, social, loyalty programs, etc. CREATES RETAIL PROGRAMS THAT DIFFERENTIATE RED BULL WITH SHOPPER AND RETAILER VS. COMPETITION Identify retailer gaps with national accounts and create solutions to win versus competition—SKU assortment, planograms, secondary placements, promotional activity and innovation. Lead and develop custom solutions for key partners: concept development, POS messaging and distinctive POS tools, and selling materials. Deliver a full suite of programming from turnkey to breakthrough and innovative, leveraging consumer insights. ENSURES A RETURN ON INVESTMENT OF RESOURCES AND EFFORTS Key stakeholder in business planning for specified retailers. Establish tangible targets, identify business cases and develop rationale for programming decisions. Perform post‑campaign analysis to determine program success and provide actionable conclusions. CROSS COLLABORATION WITH INTERNAL STAKEHOLDERS Build and sustain relationships with marketing and sales teams to ensure the success of shopper marketing objectives. Partner with retailers for alignment on top priorities, and collaborate with creative and media agencies for asset development. YOUR AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST FOR THIS ROLE 5+ years of progressive experience in shopper, trade or retail marketing, preferably within CPG. Proven track record of developing and executing shopper marketing strategies that drive measurable sales impact. Experience managing retailer relationships, agency partners and cross‑functional teams. Demonstrated success in POS development, in‑store activations and omnichannel campaign execution (digital + physical retail). Strategic thinker with strong shopper insight and data analysis skills. Proven ability to manage projects, campaigns and cross‑functional stakeholders. Skilled in budget management, ROI analysis and performance reporting. Adaptable and resilient in fast‑paced, dynamic retail environments. Must be proficient in Microsoft Excel and PowerPoint. Bachelor’s Degree required. Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in inclusive and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request accommodation. #J-18808-Ljbffr