Integrated Marketing Manager

5 days ago Requisition ID: 1110Are you a strategic marketer with a passion for driving impactful client acquisition campaigns and measurable business growth in the medical aesthetics space?Unleash Your Brilliance: Join GraceMed as an Integrated Marketing Manager GraceMed is a growing organization that offers a wide range of plastic and cosmetic surgeries, aesthetic procedures, and medical-grade skincare in multiple locations. Our purpose is to help a growing number of patients realize their true self, whether through cosmetic surgery and dermatology. We are a caring organization with world-class medical professionals, that incorporates state-of-the-art technology with industry-leading procedures to provide best-in-class care for clients.GraceMed is seeking an experienced Integrated Marketing Manager to lead high-impact marketing initiatives that drive brand awareness, client acquisition, and engagement across our clinic network. This role collaborates closely with the Marketing Director, clinic leadership, and cross-functional teams to develop data-driven strategies and deliver measurable results that support our surgical and medspa services.As An Integrated Marketing Manager, you will:Develop and execute integrated digital marketing strategies focused on generating high-quality, qualified leads for both medspa and plastic surgery servicesLead multi-channel campaigns across Google Ads, Meta platforms, SEO, and content marketing to drive consistent patient acquisitionBuild segment marketing programs using insights and data to engage target patient demographics and treatment categoriesCRM & Marketing Technology:Design and implement lead scoring models to prioritize high-value surgical consultations and optimize central intake efficiencyBuild automated nurture sequences and marketing workflows that guide prospects from awareness to consultation bookingManage marketing technology stack including CRM, marketing automation, analytics platforms, and scheduling integrationsAnalytics, Attribution & Performance Reporting:Analyze and report on campaign performance using digital analytics tools to optimize spend allocation and improve ROIImplement sophisticated lead attribution and multi-touch tracking across all marketing channelsClinic Support & Marketing Enablement:Educate clinic teams, surgical coordinators, and providers on marketing programs and enablement resourcesSupport our innovative Clinic Ambassador program, enabling clinic-specific marketing plans, content calendars, and strategiesWhat you will bring:5+ years in marketing strategy, planning, and digital marketing - preferably in healthcare, medical aesthetics, or service-based industriesDeep experience with digital lead generation and performance marketing delivering measurable resultsProven track record implementing and optimizing CRM systems (HubSpot, Salesforce, or similar platforms)Advanced proficiency in digital analytics tools (Google Analytics, Meta Business Suite, conversion tracking, attribution modeling)Knowledge of social media platforms, digital technologies, and content marketing strategiesExperience with SEO strategy, content marketing, and local search optimization for multi-location businessesStrong understanding of paid advertising platforms (Google Ads, Meta Ads Manager) and campaign optimizationBachelor's degree in Marketing, Business, Journalism, Communications, or related fieldGraceMedis an equal opportunity employer and is committed to a diverse and inclusive workforce. Accommodation is available upon request for candidates with disabilities taking part in allaspectsof the selection process. #J-18808-Ljbffr