Specialist, Engagement Marketing

Join to apply for the Specialist, Engagement Marketing role at Questrade Financial Group. Questrade Financial Group (QFG), through its companies Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professional investment portfolios, mortgages, real‑estate services, and financial services. QFG uses cutting‑edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money. We are everything a traditional financial institution is not: at QFG we move forward, bringing the future of fintech into existence. We are a collaborative, inclusive team that pushes boundaries and discovers what we are truly capable of, powered by AI to create more efficient employee and customer experiences. What’s in it for you as an employee of QFG? Health & wellbeing resources and programs Paid vacation, personal, and sick days for work‑life balance Competitive compensation and benefits packages Work‑life balance in a hybrid environment with at least 3 days in office Career growth and development opportunities Opportunities to contribute to community causes Work with diverse team members in an inclusive and collaborative environment We’re looking for our next Specialist, Engagement Marketing. Could It Be You? As the Specialist, Engagement Marketing, you'll play a vital role in executing Flexiti's marketing initiatives. This highly hands‑on position ensures our campaigns are executed flawlessly, contributing directly to our overall business objectives. Reporting to the Senior Manager, Engagement Strategy, you will execute marketing plans based on approved Flexiti strategies, manage merchant marketing funds, and analyze marketing data while working closely with the Flexiti Marketing Strategy team to align with the company’s objectives. Responsibilities Managing the end‑to‑end execution of all marketing campaigns, including email building, selecting segmentation lists, testing, tagging, scheduling, and deployment. Overseeing and deploying crucial operational communications to ensure timely and effective messaging. Managing website content updates—adding new merchants, maintaining our offer hub with the latest promotions, and fulfilling ad‑hoc content requests from various stakeholders. Conducting post‑campaign analysis and meticulously tracking results to inform future marketing efforts. Supporting compliance and regulatory requirements related to our marketing activities. Assisting the Manager, Customer Engagement Strategy with fulfilling merchant collateral orders. Managing the Flexiti marketing budget and merchant marketing funds to ensure campaigns are executed within budget. Conducting competitive monitoring to keep the team informed of industry trends and competitor activities. Handling various ad‑hoc requests, such as invoice submissions to support the smooth operation of the marketing team. Qualifications Have a Bachelor’s degree in marketing, business, or a related field. Have 3+ years of experience in marketing execution, campaign management, or engagement focused roles, ideally within financial services. Have proven experience with email marketing platforms (e.g. Salesforce Marketing Cloud, Braze, etc.) and an understanding of email best practices. Have a strong understanding of marketing campaign execution, from building and scheduling to deployment. Have proficiency in data analysis and the ability to interpret campaign results to inform future strategies; experience with reporting tools (e.g., Google Analytics, CRM dashboards) is a plus. Have excellent written and verbal communication skills, with a keen eye for detail and accuracy. Have solid project management and organizational skills, with the ability to manage multiple tasks and deadlines simultaneously. Are a collaborative team player who can build strong relationships across departments. Are adaptable and resourceful, and comfortable navigating ad‑hoc requests and a dynamic environment. Are curious and eager to learn new marketing technologies and strategies. Additional Information This role requires being in office 3 days a week. EEO Statement Questrade Financial Group is an equal opportunity employer. We are committed to fostering a diverse, inclusive, and accessible work environment where individuals are treated with dignity and respect. All qualified candidates will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, protected veteran status, or any other legally protected characteristic. #J-18808-Ljbffr