Integrated Marketing Communications, Associate Manager

Integrated Marketing Communications, Associate Manager The Campbell's Company Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. We have an exciting opportunity in our Marketing Function. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote). General Summary In partnership with the marketing team, sales team and customer partners, responsible for planning, development, and production of integrated Marketing Campaigns, creative assets for assigned brand/product/campaign and Channels brands in support of both Retail and Digital lines of business. Primary Responsibilities Program Development & Execution Management (65%) Lead end‑to‑end consumer‑targeted integrated marketing communication for assigned brand(s) – inclusive of go‑to‑market strategy on owned and paid platforms, and always‑on content (CRM, Social, PR, Brand Website). Create an engaging and cohesive voice across all external and internal consumer channels. Lead communication design guidelines and execution of assets supporting Shopper Marketing, Digital & Social, PR, XM/Sampling, website & e‑commerce, displays. Work with cross‑functional teams and agencies/vendors to align on brief and determine objectives, content strategy and creative deliverables/specs. Present effective content strategies and recommendations that align to the business objectives, briefs, insights and budgets. Drive best‑in‑class creative, supported by continuous improvement metrics. Lead end‑to‑end project execution, supporting creative team for photoshoots and filming. Participate in Business Team meetings and input program performance commentary into volume projections and program reporting. Provide postmortem on all campaigns highlighting key learnings and best practices. Manage relationships with external agencies and ensure successful delivery of high‑quality, integrated programs. Annual Planning (25%) Lead integrated marketing communications situation assessment and develop 3‑year integrated marketing goals. Translate brand strategies into annual go‑to‑market plans and gain alignment from stakeholders. Allocate budget across brands and customers to maximize returns. Input into annual customer plans to help deliver annual revenue targets. Administration (10%) Own, manage and submit budgets monthly for finance review. Prepare internal communications of plans and activities, including executive summaries. Accurately report program results to Brand and Customer Teams. Other duties as assigned. Minimum Requirements Education: Post‑secondary degree or diploma (Business/Commerce preferred). Experience: 2‑3 years in a Marketing or Sales Environment (Retail & Consumer Packaged Goods preferred). Skills, Knowledge & Behaviours Effective critical thinking and problem‑solving skills. Effective communication & presentation skills. Effective organization & leadership skills. Effective understanding of category, brand and retailer dynamics. Effective knowledge of all shopper communication channels, including digital, social, and loyalty. Effective product & brand strategy knowledge. Effective proficiency in MS Office & Nielsen Answers. Strong attention to detail, creativity and multitasking ability. Acts with passion, team‑builder, insight‑led and data‑driven, fostering a fun and engaging work environment. Compensation Range The target base salary range for this full‑time, salaried position is between $75,000 – $90,000. Individual base pay depends on work location and other factors. Total pay may include other forms of compensation. Benefits Great people culture and collaborative environment. Hybrid and flexible work / personal time off. Competitive compensation and bonus potential. Defined Contribution Pension Plan and RRSP/TFSA support. Inclusive culture embracing respect, collaboration, and creativity. Professional and Career Development Learning and development opportunities: onboarding, lunch and learns, self‑paced learning, external education allowances, mentorship, high‑visibility projects. Opportunity to work with iconic brands and challenging work. EEO Statement As an employer committed to employment equity, we encourage applications from members of equity‑seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process. Please inform us of any needs when your interview is booked and we will strive to meet them. We will provide equal opportunity for employees and qualified applicants regardless of race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other protected classification. Application: http://www.campbellsoup.ca/en-ca/about-us/careers #J-18808-Ljbffr