Programmatic, Analyst

1 week ago

toronto, Canada PHD Group Canada Full time

Company Overview

Omnicom Media Group’s programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients all over the globe. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.


Position and Responsibilities:

The Programmatic team is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance. The Analyst position is responsible for setting up, managing and monitoring campaign performance.


Analyst, Programmatic reports into the Sr. Manager, Programmatic


Responsibilities Include:

Planning and Optimization

  • Manage digital campaign execution on a daily basis, including setup, optimization and reporting across display (banner ad) and video (YouTube etc.) campaigns
  • Master media buying-related technologies, including DSPs (Google, Amazon, etc.), DMP, 3rd party ad servers etc.
  • Learn to understand client performance objectives and develop successful optimization strategies to meet them
  • Understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
  • As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues

Insights

  • Learn how to use reporting interfaces with campaign management tools
  • Organize and pivot campaign data in a digestible fashion using Microsoft Excel
  • Learn how to derive actionable insights based on campaign performance data
  • Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives

Required Education & Experience:

  • Bachelor’s degree in Marketing, Business, Economics, Statistics, Mathematics, Engineering, Finance and Sciences degrees preferred
  • Prior marketing/ media agency experience is an asset
  • Experience analyzing datasets preferred
  • Digital experience: DSP, Google’s Adwords, Ad Networks, Media Optimization, or SEM is an asset


Diversity & Inclusion:

Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.

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