Senior Associate Advisor

OverviewJoin to apply for the Senior Associate Advisor role at PLATFORM Financial Group.About PLATFORM FinancialPlatform Financial Group is dedicated to providing advanced life insurance advisory services with a strong focus on Tax & Estate Planning. Serving business owners, high-net-worth families, and individuals, PLATFORM Financial delivers tailored strategies that address complex ownership structures, succession planning, and multi-generational wealth transfer.Platform Financial Group operates in close alignment with Platform Insurance Management, serving as its dedicated advisory arm. PLATFORM Insurance Management is a national, privately owned Canadian insurance brokerage that specializes in providing insurance, surety, and other risk management solutions, particularly for the construction, infrastructure, and real estate industries. The company offers a wide range of services, including global insurance and risk control, claims advocacy, and merger & acquisition liability, with a focus on tailoring solutions to meet the specific needs of its clients.About The RolePLATFORM Financial is seeking a highly capable Senior Associate Advisor to join its estate and insurance planning team. This individual will lead client discussions, assess needs, develop planning recommendations, and manage execution across a steady volume of small and mid-market files. The ideal candidate brings strong communication skills, financial-planning literacy, and the professional maturity required to guide families and professionals through meaningful long-term planning decisions. This is a planning-centric advisory role.Key ResponsibilitiesPlanning & Advisory LeadershipLead and participate in client meetings to understand family goals, financial context, corporate structures, and long-term objectives.Deliver clear, needs-based recommendations rooted in financial planning principles, estate considerations, and risk-management fundamentals.Provide holistic advice incorporating:Life insurance within broader planning frameworksDisability and Critical Illness (living benefits)Protection and continuity planning for incorporated professionalsAct as a trusted advisor, offering clarity, confidence, and thoughtful guidance throughout the planning process.Identify and pursue new business opportunities, with a focus on cultivating growth from Platform’s existing client base, broker network, and books of business.Case Stewardship & ExecutionManage a consistent flow of planning engagements including:Family-market term planningCorporate-owned policies for incorporated professionals ($5K–$50K annual premiums)Occasional shared mid-sized files such as $100K+/year commitments or introductory leveraged strategiesOversee underwriting submissions, documentation, medical evidence, and carrier communications.Prepare client-ready planning summaries, recommendations, projections, and comparative analyses.Ensure documentation accuracy, timely follow-up, and compliance adherence on all files.Collaboration & Technical Advisory SupportWork closely with PLATFORM’s internal advisory team, contributing to planning strategy, case analysis, and execution.Leverage internal specialists to support client recommendations, including:Tax Accountant – for corporate/tax analysis and modelingActuarial Support – for illustration and projection reviewUnderwriting & Case Management – for medical/financial underwriting coordinationCoordinate with clients’ external accountants, lawyers, and professional advisors to ensure alignment across all planning components.Act as a trusted resource for brokers and agents, providing guidance on product positioning and sales support.Market Strategy & PositioningRepresent Platform Financial at conferences in tax, estate planning, and life insurance.Collaborate with senior leadership on initiatives to enhance Platform’s brand visibility and market positioning in the Canadian tax and estate planning space.Ensure all activities meet compliance standards and adhere to industry regulations.Ideal Candidate ProfileStrong communicator with the ability to guide families and professionals through planning decisions.Solid grounding in financial planning principles, including risk management, estate fundamentals, and corporate basics.Demonstrates disciplined judgement and a proactive, organized approach to client work.Motivated to lead small to mid-sized engagements independently.Thrives in a structured, professional advisory environment focused on precision, service, and planning excellence.QualificationsLLQPProgress toward CFP, CLU, or TEP is recommendedMinimum 4 years of experience in insurance advisory, financial planning client-facing roles.Strong understanding of:Financial and estate-planning fundamentalsTerm and permanent insuranceDisability and Critical IllnessBasic corporate structures and tax concepts (CDA, shareholder considerations)Proven ability to lead or co-lead client meetings with professionalism.Strong writing and analytical capabilities.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionFinance and SalesIndustriesInsuranceReferrals increase your chances of interviewing at PLATFORM by 2xGet notified about new Associate Advisor jobs in Toronto, Ontario, Canada. #J-18808-Ljbffr