Content Director

4 weeks ago

Old Toronto, Canada The Influence Agency Full time
Content DirectorThe Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much moreWe’re looking for a seasoned leader to spearhead our dynamic content department as a Content Director. This person will be responsible for guiding a team towards crafting compelling SEO-first digital narratives that captivate audiences, driving results, and unlocking new revenue streams through innovative strategies.This is an exciting position at a fast-moving agency aimed at always delivering best in class marketing services, on the cutting edge. We’re working in a hybrid model with 2+ days a week in the office (including free lunches) and we’re looking for someone who is located in or around the GTA with the ability to travel to our West End location.About The Influence AgencyThe Influence Agency is a team of digital marketing professionals that specialize in custom Digital Marketing Campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.Team Member TraitsPersonal Characteristics 
  • Cares greatly about their clients, coworkers, and self
  • Highly empathetic, positive, respectful and competitive
  • Open-minded, inclusive and trustworthy
  • Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
  • A passion for learning and improving
  • A natural problem solver that identifies solutions
  • Sense of humour
  • Ability to think quickly and learn fast
  • Is a team player but also knows how to work independently
Abilities & Skills
  • Proven leadership and team management abilities, with a knack for inspiring and motivating teams towards excellence
  • Extensive experience in content strategy development, including the ability to align content initiatives with business objectives and audience needs
  • Expert understanding of SEO principles and content optimization techniques to drive organic traffic and enhance search visibility
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal teams and manage client relationships
  • Demonstrated ability to analyze content performance metrics and make data-driven decisions to optimize content strategies
  • Experience in managing remote or overseas teams, including the ability to coordinate workflows, provide feedback, and ensure quality standards are met
  • Creative thinking and problem-solving skills, with the ability to innovate and adapt to evolving industry trends and best practices
  • A track record of planning and delivering large content volumes across a variety of verticals and content types on time meeting quality standards
Experience
  • Minimum of 6 years experience in content marketing, digital content creation, or a related field
  • Previous experience in a leadership or management role, with a track record of successfully leading teams and driving results
  • Experience working with SEO-driven content strategies and managing content production pipelines
  • Demonstrated success in managing client relationships and delivering exceptional service
  • Agency experience is required
Key Responsibilities The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things. Leadership & Team Management
  • Provide strategic direction and leadership to the content team, fostering a collaborative and creative work environment
  • Mentor and develop team members, providing guidance and support to help them achieve their full potential
  • Oversee the hiring, training, and performance management processes for the content team, ensuring the team is equipped to deliver high-quality work
  • Foster a culture of innovation and continuous improvement within the content department
  • Collaborate with the leadership team and key stakeholders to contribute to the ongoing growth and success of the company as a whole
Strategy & Program Offerings
  • Develop and implement content strategies aligned with client objectives and target audience needs
  • Identify opportunities for new content offerings and program enhancements to drive growth and innovation
  • Collaborate with cross-functional teams to integrate content initiatives into broader marketing campaigns and initiatives
  • Stay informed about industry trends and best practices to inform content strategy development and optimization efforts
Client Management
  • Act as a strategic partner to clients, understanding their business objectives and challenges to provide tailored content solutions that drive results and foster long-term partnerships
  • Mentor and empower team members to effectively navigate client interactions, providing guidance and support in managing client expectations and needs
  • Address potential contentions and roadblocks with a proactive and solutions-oriented approach, leveraging strong communication skills to mitigate issues and maintain positive client relationships
Upsells, Growth, & Profitability
  • Identify opportunities to upsell additional content services or expand existing programs to drive revenue growth
  • Collaborate with sales and account management teams to identify and pursue new business opportunities
  • Monitor and analyze content performance metrics to identify areas for improvement and optimize content strategies for maximum impact
  • Ensure content initiatives are delivered on time and within budget
Qualifications
  • Graduate of College or University
Excellent to Have
  • Previous experience in an SEO Role
  • Experience with various CMS platforms
  • A talent and passion for writing and copy creation
CultureOur office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas. We hold office events, quarterly socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.Progressive Compensation
  • Competitive base salary + commission opportunities
  • A thriving team member has the opportunity to see growth in their personal development and career
  • We would like our team members to have a defined career path to grow internally with incentives for professional growth
  • An additional $1000 / year can be put towards industry/work-related education.
  • Free parking at the office
  • We offer full Canada Life benefits
  • 4 weeks vacation + extended break over Holiday Season + extended long weekends
  • All the equipment you need to be able to work at home comfortably
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