Analytics Manager

3 weeks ago

Vancouver BC, Canada Noise Digital Full time

About the Role We’re looking for an experienced Reporting Analyst – Performance Media to join our growing marketing team. In this role, you’ll be the go-to expert for tracking, analyzing, and interpreting paid media performance across multiple channels. Your insights will directly influence media investment decisions, optimization strategies, and campaign success. You’ll work closely with strategic plannings, channel specialists, and client teams to transform raw data into actionable recommendations that drive measurable results. Key Responsibilities Develop, maintain, and optimize dashboards and reporting solutions for paid media performance (search, social, display, programmatic, etc.). Analyze campaign data to identify trends, opportunities, and areas for optimization. Provide regular performance updates to internal stakeholders, highlighting key insights and strategic recommendations. Collaborate with channel leads to ensure campaign tagging, tracking, and data integrity. Partner with analytics and marketing technology teams to improve data pipelines and reporting automation. Support forecasting, budget pacing, and ROI measurement for paid media campaigns. Ensure accuracy, consistency, and timeliness of all reports and analyses. Qualifications 5+ years of experience in paid media reporting and analytics, preferably across multiple channels (search, social, display, programmatic, etc.). Strong understanding of digital marketing KPIs, attribution models, and optimization metrics. Advanced proficiency in Excel/Google Sheets and experience with data visualization tools (e.g., Looker Studio, Tableau, Power BI). Familiarity with platforms such as Google Ads, Meta Ads Manager, DV360, SA360, and other major media buying tools. Experience with website analytics tools (Google Analytics 4, Adobe Analytics) and media tracking best practices. Strong analytical skills with the ability to translate complex data into clear, actionable insights. Excellent communication skills, with experience presenting to both technical and non-technical audiences. Highly detail-oriented and committed to data accuracy. Nice-to-Have Skills SQL or other database querying skills. Experience with marketing mix modeling or incrementality testing. Familiarity with marketing automation or BI tool integrations.

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