Brand Manager, Canada

Corporate OverviewAstellas Canada – At Astellas, we strive to become a cutting‑edge, value‑driven life science innovator. This means working at the forefront of healthcare change to turn innovative science into VALUE for patients.What sets us apart is our focus on patients, our pioneering innovation, our collaborative culture, and the passion of our talented people. Making a positive impact on patients’ lives is the purpose behind everything we do. At Astellas, we are relentless in our pursuit of scientific progress and in tackling unmet medical needs, demonstrated by our legacy in oncology, overactive bladder and transplant and our impressive pipeline in women’s health, blindness and regeneration, genetic regulation, immuno‑oncology, mitochondria and targeted protein degradation.About Us: We are a global pharmaceutical company headquartered in Japan, with a team of more than 14,000 managing operations in approximately 70 countries around the world. We are in the Top 30 global biopharma company based on global revenues and are predicted to be one of the Top 10 Cancer Drug Makers of 2024 by Fierce Pharma. In Canada, we are growing to meet the exciting opportunities realized by our legacy brands and rich pipeline of innovative treatments.DescriptionIn the fixed term contract, the individual will be responsible for the creation, preparation, coordination and monitoring of comprehensive marketing plans for assigned products. Primarily entrusted with improving the competitive position of the assigned products in the market and observes closely the competitive situation, measuring the effectiveness of the planned strategies to assure that objectives of the assigned products are attained.Essential Job DutiesContributes to cross functional local brand team in the development of annual brand plan. Utilizes Marketing and Sales Research, prepares annual marketing programs and tactics for assigned products, which include analyses of market situations, problems and opportunities, the preparation of promotional strategies, sales forecasts and market share objectives. Collaborates with Commercial Lead and the Local Brand team to establish sales and market share objectives for assigned products; develops programs to achieve these objectives, and monitors their execution. Employs all elements of the tactical plans as specified in the brands’ marketing plans.Determine effective marketing communication channels to raise awareness and understanding of the benefits of Astellas therapies for selected patient types, and developing and deploying effective tactics to achieve Marketing Plan objectives. Utilized omni‑channel customer journey’s to ensure customers are receiving information in ways that are most useful to their tailored needs.Supports budget recommendations for assigned products and the ongoing management of these budgets to forecast each year. Reconciles budgets monthly and communicates any deviation from the annual plan to the Local Brand Team, and Commercial Lead.Targets 25% of their time in the field to obtain first hand evaluation of strategies and to keep abreast of changes in the marketplace.Develops promotional materials and programs consistent with the Marketing Plan’s strategies and tactics to be used for the sole purpose of communicating to health care professionals the benefits and advantages of assigned products. Controls and reviews the effectiveness of the promotional plans on an ongoing basis and recommends changes as necessary to reach or improve upon the objectives.Ensures accuracy of scientific and promotional literature, and other elements associated with assigned products to assure conformance with the requirements of the Therapeutic Products Directorate of the Department of Health and Welfare, PAAB, Innovative Medicines Canada Code of Ethical Practices and Company policy.Collaborates with Medical Affairs to identify, design and deliver medical communications, advisory boards, medical education programs to deliver value to customer and support brand growth objectives.Delivers product / brand training to field force. Co‑ordinates with Senior Brand Manager and Commercial Lead in the preparation of comprehensive training manuals and programs.Collaborates with Market Access team on development of pharmacoeconomic justifications and or analyses for federal/provincial and, if applicable, hospital jurisdictions.Attends all relevant medical conferences. Attends all sales and marketing meetings during the course of each year, presenting promotional strategies and marketing updates for assigned products when and where applicable.Interacts with Territory/Therapeutic Specialists, Finance, Regulatory, Operational Excellence, Supply Chain, Trade Relations, Corporate Communications and Medical areas of Astellas.Collaborates with Commercial Lead, Oncology and/or Senior Brand Manager on the planning, coordination and execution of other assigned special projects.RequirementsBA or B.Sc. degree required, MBA an assetMinimum four years of pharmaceutical industry with at least 3 years of brand management experienceMinimum 2 years of Oncology therapeutic area experiencePharmaceutical sales is essential, specialty market experience is preferredProduct launch experience is an assetPrevious experience in Astellas’ therapeutic areas desirableProven understanding of health care systemClearly demonstrated ability to create and execute marketing strategies in a competitive marketDemonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve education objectivesStrong agency management skillsStrong team‑building skills, a team‑oriented approach, and supportive management style are required.Strong written and oral communication skills as well as good presentation skills required.Bilingual (French and English) capabilities would be an assetTravel: approx. up to 25%Working EnvironmentThis hybrid position is based in Markham at the Astellas Pharma Canada Home Office and will require on‑site work.At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.Additional InformationAstellas Pharma Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the hiring process. Astellas Pharma Canada requires full Vaccination against COVID‑19 as a condition of employment. Reasonable accommodation to this policy may be granted for a valid accommodation request under human rights legislation. No telephone inquiries, in‑person applications, or agencies please. While we appreciate all applications, only candidates under consideration will be contacted.EEO StatementAstellas is committed to equality of opportunity in all aspects of employment. EOE including Disability/Protected Veterans. #J-18808-Ljbffr