Senior Manager, Brand Marketing, Beauty

Senior Manager, Brand Marketing, Beauty Location: 243 Consumers Road, Toronto, Ontario, M2J 4W8 The Sr. Manager, Beauty Marketing translates SDM divisional strategies into brand strategies at the beauty category and/or campaign level. This role drives strategy through to execution and collaborates closely with Category, Merchandising, Operations leaders and counterparts within Loblaw Media and Loblaw Agency. The Sr. Manager oversees a brand marketing team to deliver Marketing’s most visible and complex campaigns and programs, driving growth of the Beauty portfolio. What you’ll do Brand Strategy: Translate divisional strategy into objectives and plans for the category/campaign to drive growth of the Beauty portfolio; make recommendations for divisional marketing strategy based on category/campaign‑level insights. Campaign/Program Strategy: Translate brand & portfolio‑level strategic objectives into campaign/program‑level strategies; leverage consumer/business insights and previous campaign takeaways to inform campaign brief; work with Marketing leaders to define important metrics and objectives for each campaign. Campaign Planning & Execution: Lead the execution of marketing campaigns for the portfolio and ensure alignment with annual plan objectives; act as the key point of contact for agency counterparts, Loblaw Media, Loblaw Digital for review and approval of creative. Vendor Relationship Management: Act as key point of contact for a portfolio of Brand partners and corresponding Category Directors; support on various initiatives, including a la carte campaigns. People Leadership: Manage team performance against marketing portfolio and campaign objectives and key metrics, mentoring and supporting professional development. Partnership: Act as advisor to category counterparts; collaborate across the Marketing organization and with key partners to drive standard processes, shared takeaways, and efficiencies. Innovation: Collaborate with partners to incorporate powerful, innovative marketing strategies across paid, earned and owned channels to deliver best‑in‑class campaigns. Annual Planning & Budget Management: Support leadership in the development of annual marketing plans; manage day‑to‑day budget for campaigns and tactics and provide periodic budget and annual planning support. What you bring Experience translating marketing strategy into execution. Strong knowledge of both traditional and digital marketing practices. Proficiency in marketing communication and brand strategy & positioning. Ability to develop marketing insights from data & analytics. Budget management and project management skills. Direct report management experience. Minimum 8 years overall experience with 4‑5 years in a brand manager role managing marketing campaigns. Benefits At Shoppers Drug Mart Inc., you will gain experience unique to the retail industry while working for an award‑winning national brand. Benefit from a purchase discount program, competitive pay, and online learning through Academy. You’ll have the opportunity to take ownership of your work and impact the community. Employment details Employment type: Full time (Regular) Diversity & Equality Shoppers Drug Mart Inc. recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in our products, people, and culture. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. Compliance with laws is upheld in our Code of Conduct. #J-18808-Ljbffr