Head Of Growth

Head Of Growth – EdTech (Full remote – French fluent 🇫🇷) Paradox EN – full‑time remote or off‑site in Dubai or Lisbon. French and English fluency required. Overview Paradox is building a human‑centred ecosystem – the Operating System for Greatness – combining AI, behavioural science and design to help millions grow. Mission Architect and pilot the Revenue Engine, transitioning Paradox from founder‑led marketing to a brand‑led, data‑driven engine. Key Responsibilities Offer–Market Fit continuously assessed, refined, repositioned, and launched. Identify which segments an offer truly works for and which it doesn’t. Refine, reposition, or stop offers based on evidence. Architect Funnels and campaigns (Hands‑On). You map funnels, oversee implementation, set up tracking, and ensure the machine works before scaling budgets. Relentless Optimization (CRO & A/B Testing). Design, launch and analyse A/B tests yourself and dig into data to find the winner. Hunt friction points in the user journey. Audit a low‑converting page, propose a fix and implement the test immediately with the team. Design, launch and analyse experiments across funnels, pricing, messaging and maintain tracking integrity. Channel Exploration & Scaling. Oversee paid social, identify next winning acquisition channels to maximise ROI/ROAS and provide data‑backed briefs to the content factory. Growth Loops. Design and optimise loops (product, retention, referral, content → product → content) and diagnose growth across acquisition, activation, sales alignment, retention and expansion. "Player‑Coach" Leadership. Manage the Growth team (Paid, Copy, Web, PMM), sparring partner for strategy, copy angles and execution, and build, train and manage the team. Sales Alignment & Revenue Quality. Focus on appointments held and deals closed, set up a feedback loop with the Sales Lead, prioritise high‑intent leads and stop campaigns that bring tire‑kickers even if CPL is low. Tools you’ll master GA4, Optibase, Wefblow, Vidalytics, Clarity, Hotjar, Amplitude, Figma, Looker Studio, VWO, Optimizely and other data & experiment tools. KPIs you’ll own LTV / CAC ratio Funnel conversion rates by stage X experiments launched per week Desired Outcomes Conversion rates 2× better than baseline Growth experimentation runs continuously A predictable growth engine Experience Minimum 3 years in Conversion Rate Optimization, Growth Experimentation or Performance Marketing, ideally within SaaS, e‑commerce or digital product environments. Track record of designing, implementing and scaling A/B and multivariate tests that generated measurable revenue, activation or conversion improvements. Competencies Growth diagnosis & system thinking Persuasion & behavioural insight Analytical prowess Personality Curiosity: relentlessly dig into why users behave the way they do. Hands‑On execution and precision: care about clarity in hypotheses and clean data. Agility: move fast and adapt instantly to new findings, turning insights into tests within hours. Language French: Native / Bilingual | English: Fluent (written in English, spoken in English). Benefits Remote culture from day one with flexible hours. Office locations in Dubai, Lisbon or Paris. Competitive salary (CA$100,000–CA$180,000) plus equity. Health, wellness and learning perks (gym, books, coaching). Hiring Process 6‑to‑8‑minute application survey. 15‑30‑minute video call with HR for fit assessment. Video call focused on career with VP Marketing. Culture‑fit video call to align values and culture. Reference calls to verify background. Seniority level Director Employment type Full‑time Job function Marketing and Sales Industries Education Location & Salary Montreal, Quebec, Canada | Salary: CA$100,000.00–CA$180,000.00 | 2 weeks ago Greater Montreal Metropolitan Area 3 months ago #J-18808-Ljbffr