Product Marketing Manager

4 weeks ago

Calgary, Canada Veriforce LLC Full time

Veriforce is a recognized leader in delivering supply chain risk management and compliance solutions that help bring workers home safe each day across multiple industries. Our SaaS-based contractor management and compliance software solutions, along with our standardized safety training programs, empower leading organizations to drive safety and compliance down to the worker level and more effectively mitigate supply chain and regulatory risk. With the industry’s largest safety and compliance network – comprised of 3200+ hiring clients, 80,000+ contractor companies, 7,000+ accredited safety trainers and authorized evaluators, and over 1.5 million individual workers – Veriforce is relied upon for innovative risk management solutions that help connect safety-conscious companies with a safe and qualified third-party workforce and make job sites safer, more productive, and more efficient.

The Role You’ll Play

Reporting to the Vice President of Vertical Markets and Marketing Operations, we are seeking an energetic, motivated, and passionate Go-to-Market Expert to join our fast-paced marketing team. The ideal candidate has B2B experience in the tech industry (software, computer services) in Canada or the US.

Your responsibilities will be to:

  • Work with Sales, Customer Success, Product Development, and Marketing (Demand Generation and Creative Services) to build & execute the Go-to-Market motion for new and existing products, as well as work with the Sales Team to take market share from our competition.
  • Own all company product launches across North America.
  • Craft product positioning that solves key buyer’s problems and clearly communicates Veriforce’s value proposition.
  • Continually improve upon all sales enablement tools - proposals, collateral, and case studies needed to help Identify, pursue, and close new business opportunities.
  • Identify and drive functional and process improvement related to sales enablement and RFPs
  • Work with the Product Team, including the UI/UX Team, to ensure branding and iconography used in Veriforce’s products are consistent with the branding guidelines and in line with other marketing materials and sales collateral.
  • Support Sales through training sessions and hands-on daily interaction to keep the sales team up to date on the latest market trends and product developments.
  • Team with Sales to gain complete insight into the customer buying cycle and identify opportunities for top-of-the-funnel strategy improvements.
  • Lead competitive and market intelligence analysis that will be used to drive strategic business decisions and report to senior executive leadership.

Qualifications:

  • 5+ years of product marketing experience in a SaaS field,
  • xperience in building and managing go-to-market strategies
  • Strong written and verbal communication skills
  • Adept at collaborating with other teams to execute planned programs that deliver results
  • Highly organized, comfortable in a fast-paced environment

Here are just a few of the great reasons you should join our team

  • We are mission-focused and mission-driven to help bring workers home safe every day. Our training products and compliance platform help keep workers safe.
  • Work with a global team We have colleagues and customers across North America and overseas.
  • Veriforce is a great place to work Our leaders and teams cite culture as one the top reasons this is a great place to work.
  • Veriforce provides:
  • Critical Illness, Life and Disability Insurance
  • Vacation, Sick and Personal Time Off

The successful candidate will have to undergo a criminal record check as a condition of their employment.

#J-18808-Ljbffr

  • Marketing Manager

    2 months ago

    Calgary, Canada Digital Monk Marketing Corp. Full time

    Work Term: Permanent - Work Language: English - Hours: 40 hours per month - Education: Bachelor's degree - Experience: 5 years or more **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts - Market business services - Plan and control budget and expenditures - Write and edit press releases, newsletter and...

  • Marketing Manager

    5 days ago

    Calgary, Alberta, Canada Digital Monk Marketing Corp. Full time

    Work Term: Permanent Work Language: English Hours: 40 hours per month Education: Bachelor's degree Experience: 5 years or moreTasks: Develop promotional materials Hire, train, direct and motivate staff Manage contracts Market business services Plan and control budget and expenditures Write and edit press releases, newsletter and communications materials...

  • Marketing Account Manager

    3 weeks ago

    Calgary, Canada In Front Marketing Full time

    In Front Marketing is a data driven digital agency - located on the red mile in Calgary, we have 2000 sq ft. of modern office space. We are a vibrant team with a love for dogs, sports and everything advertising. We are on the hunt for a marketing account manager with experience selling website design, seo and advertising solutions. Are you tired of selling...

  • Marketing Assistant

    1 month ago

    Calgary, Canada SWF Marketing Full time

    SWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team! Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...

  • Marketing Assistant

    3 weeks ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...

  • Marketing Assistant

    3 weeks ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...

  • Marketing Assistant

    1 month ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...

  • Marketing Assistant

    1 month ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is seeking a vibrant, energetic, and dedicated entry-level Marketing Assistant to join our growing team Our firm has been in the area and was founded on the principles of excellent customer service and a dedication to providing our clients with the highest quality of marketing, sales, and advertising services. Our goal is to integrate creative...

  • Marketing Assistant

    5 days ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is on the lookout for a dynamic, enthusiastic, and committed Marketing Assistant to join our expanding team. Our company, built on a foundation of top-notch customer service and a strong commitment to delivering premium marketing, sales, and advertising solutions, is all about revolutionizing the marketing and sales game in a fresh and...

  • Product Marketing Manager

    3 weeks ago

    Calgary, Canada Benevity Full time

    **Meet Benevity**: Benevity's award-winning corporate purpose software empowers companies and their people to take social action on the issues and causes they care about. Through giving, volunteering, grantmaking and positive actions, we help 940+ clients (and counting!) build better cultures and engage their employees and customers to create greater social...

  • Entry Level Marketing Representative

    3 weeks ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is a first-rate direct marketing firm in Calgary with a zeal for promotions and brand management. We are searching for determined, imaginative, keen, and career-oriented individuals to fill our available Entry Level Marketing Representative position. Our Entry Level Marketing Representative will be fully trained in brand marketing, sales,...

  • Entry Level Marketing Representative

    1 month ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is a first-rate direct marketing firm in Calgary with a zeal for promotions and brand management. We are searching for determined, imaginative, keen, and career-oriented individuals to fill our available Entry Level Marketing Representative position. Our Entry Level Marketing Representative will be fully trained in brand marketing, sales,...

  • Product Marketing Manager

    4 weeks ago

    Calgary, Canada LED Sign Supply Full time

    Work where you’re inspired to explore your passions, where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the the most exciting projects you can imagine.Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is a developer, manufacturerand distributor of digital media sign systems. These...

  • Product Marketing Manager

    4 weeks ago

    Calgary, Canada LED Sign Supply Full time

    Work where you’re inspired to explore your passions, where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the the most exciting projects you can imagine.Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is a developer, manufacturerand distributor of digital media sign systems. These...

  • Product Marketing Manager

    4 weeks ago

    Calgary, Canada LED Sign Supply Full time

    Work where you’re inspired to explore your passions, where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the the most exciting projects you can imagine.Genoptic Smart Displays, a division of Genoptic LED, Inc. of Calgary Canada, is a developer, manufacturerand distributor of digital media sign systems. These...

  • Product Marketing Manager

    5 days ago

    Calgary, Alberta, Canada Quorum Software Full time

    Overview Quorum is seeking a Product Marketing Manager for a high-growth SaaS product line. The candidate would work closely with product management, solution architects, sales, and SaaS customer success to drive cross-sell, up-sell, and new bookings growth. The candidate should have strong analytical skills and the ability to operate effectively and...

  • Marketing and Sales Representative

    3 weeks ago

    Calgary, Canada SWF Marketing Full time

    SWF Marketing is a business consulting firm looking to hire a talented individual to take our company to new heights. Our mission is to continue facilitating the growth of our partners through innovative marketing campaigns and intangible brand strategies with consumers that diverge us from competitors. As a Marketing and Sales Representative, you can...

  • Marketing and Sales Representative

    3 weeks ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is a business consulting firm looking to hire a talented individual to take our company to new heights. Our mission is to continue facilitating the growth of our partners through innovative marketing campaigns and intangible brand strategies with consumers that diverge us from competitors. As a Marketing and Sales Representative, you can...

  • Marketing and Sales Representative

    3 weeks ago

    Calgary, Canada SWF Marketing Full time

    SWF Marketing is a business consulting firm looking to hire a talented individual to take our company to new heights. Our mission is to continue facilitating the growth of our partners through innovative marketing campaigns and intangible brand strategies with consumers that diverge us from competitors. As a Marketing and Sales Representative, you can...

  • Marketing and Sales Representative

    3 weeks ago

    Calgary, Alberta, Canada SWF Marketing Full time

    SWF Marketing is a business consulting firm looking to hire a talented individual to take our company to new heights. Our mission is to continue facilitating the growth of our partners through innovative marketing campaigns and intangible brand strategies with consumers that diverge us from competitors. As a Marketing and Sales Representative, you can...