Manager, Analytics

Company descriptionPublicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.OverviewThe Manager, Analytics will own the end-to-end analytics process, bridging the gap between data, tech and strategy. You’ll partner with clients & internal teams to uncover what drives performance, design strategies that make data meaningful, and guide decisions that enhance digital experiences and optimize marketing efforts.You’ll act as a strategic partner across the account, helping clients leverage analytics to drive impact & advance their data maturity. From architecting robust tracking to leading conversations that shape marketing and digital strategies, you’ll ensure every decision is infused with data and aligned with client goals.ResponsibilitiesOwn & Drive Digital Analytics ExcellenceMaintain deep expertise in Google Analytics 4 (GA4) Google Tag Manager (GTM), leveraging GA4 data in BigQuery to automate reporting and uncover insights into the consumer journeyLead the development of measurement frameworks, tagging infrastructure, and QA processes to ensure tracking accuracy & reliabilityLead & manage the client’s digital analytics roadmap, evolving their digital properties & advancing their data maturityCreate client-ready reports, presentations and dashboards that translate data into strategic recommendationsClient Partnership & StrategyBuild trusted relationships with clients by understanding their business goals & aligning analytics support accordinglyServe as the subject matter expert for digital analytics, advising clients & internal teams on how data can inform strategy, measurement, and decision-makingRepresent analytics confidently in client meetings & cross-functional discussions, proactively identifying opportunities to use data to improve business performanceOversee Projects & Own DeliveryManage multiple projects, ensuring deliverables are completed on time, on brief, and to a high standardAnticipate and resolve risks or blockers that could impact quality or deliveryGuide, Support & Grow Your TeamProvide mentorship, feedback, and day-to-day support to junior team membersReview analytics work for accuracy, clarity, and strategic alignmentIdentify development opportunities for the team & foster a culture of curiosity, collaboration, and innovationQualificationsYou’re both analytical and entrepreneurial, with an ability to see the big picture and the fine detail. You thrive in a fast-paced environment and take pride in using data to deliver accurate, meaningful, and actionable insights. You enjoy solving problems, uncovering stories in data, and helping teams make smarter, data‑driven decisions.You’ll succeed in this role if you:Have exceptional time management skills & can juggle multiple priorities effectivelyAre resourceful & innovative, finding smart solutions to deliver resultsAre curious by nature & able to think critically about a client’s business, understanding how analytics can inspire great creative, content, and user experiencesStay up to date with the latest advancements in AI, data, and analytics technologies to enhance how we workSet high quality standards for yourself & aim to get every detail rightAre accountable, proactive, and comfortable owning both strategy and executionStay calm and focused under pressure, maintaining clarity and qualityQualifications>4 years relevant work experience with a focus on web and digital analytics, ideally in an agency or consulting environmentAdvanced proficiency in GA4, GTM, BigQuery, and ExcelBasic understanding of HTML, CSS and JavascriptDemonstrated experience developing analytics measurement frameworks & implementing end-to-end tracking and reporting solutionsAble to confidently design dashboards in Tableau, Looker Studio, Power BI, or similar toolsSolid understanding of digital marketing channels, user journeys, and digital experience optimizationStrong written and verbal communication skills are essential. The ideal candidate should feel comfortable presenting and participating in group discussions involving both internal stakeholders and clientsAdditional informationPublicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources. #J-18808-Ljbffr