Senior Marketing Manager, Acquisition – Direct Lending
4 weeks ago
About Fairstone Bank Fairstone is a customer‑obsessed financial services company redefining how Canadians access and experience lending. Our culture is built on doing what’s right and working together to get things done. We believe in empowering our people to challenge the status quo and deliver marketing that drives real business and customer impact. About The Role We are seeking a strategic and results‑driven Senior Marketing Manager to lead acquisition programs for our Direct Lending business. Reporting to the Director, Marketing (Direct Lending), this role is pivotal in driving customer growth through high‑performing channels, optimizing marketing investments, and delivering actionable insights that shape business decisions. Key Responsibilities Lead the transformation of the Direct Mail strategy, including right‑sizing the channel, streamlining production processes, and driving cost efficiencies while maintaining performance. Manage and grow the Affiliate channel by partnering with external organizations to generate high‑quality leads. Optimize cost‑per‑acquisition and scale performance through strategic collaboration. Own the end‑to‑end acquisition measurement framework across all channels and deliver timely, actionable insights highlighting business health, trends, and opportunities. Lead real‑time optimization sessions with key stakeholders to reallocate investments and maximize ROI across channels. Drive a test‑and‑learn culture, identifying opportunities for experimentation and scaling successful initiatives. Work closely with Digital Marketing, Direct Lending Product Team, and Analytics to align on offers, promotions, testing strategies, and attribution frameworks. Manage the acquisition budget, forecasting, and pro‑forma frameworks with Finance. What You Bring 7+ years of progressive experience in performance marketing, preferably in financial services or lending. Proven success in managing direct mail and/or affiliate marketing programs. Strong analytical mindset with experience in marketing measurement, attribution, and optimization. Demonstrated ability to lead cross‑functional teams and influence senior stakeholders. Experience with budget management and forecasting. Excellent communication and storytelling skills, translating data into strategic insights. Bachelor’s degree in Marketing, Business, or related field; MBA is a plus. Why Join Us Culture that values creativity, agility, and bold ideas, putting the customer at the center of everything. Company with a nearly 100‑year legacy in Canada. Comprehensive and competitive Total Rewards Program. Opportunities for career growth through internal and external programs. Community engagement and paid volunteer time opportunities. Supportive tools and resources for physical and mental health. Inspiring leaders and colleagues who help you grow. Position Details Type: Full‑time, Permanent Equal Opportunity Employer Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence. #J-18808-Ljbffr
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Toronto, Canada Fairstone Financial Inc. Full timeSenior Marketing Manager, Acquisition – Direct Lending page is loaded## Senior Marketing Manager, Acquisition – Direct Lendinglocations: Toronto, Ontario: Montreal, Quebectime type: Full timeposted on: Posted Todayjob requisition id: R23552It’s an exciting time at Fairstone Bank and here is a fantastic opportunity to join the Marketing...
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Toronto, Canada Fairstone Financial Inc. Full timeSenior Marketing Manager, Acquisition – Direct Lending page is loaded## Senior Marketing Manager, Acquisition – Direct Lendinglocations: Toronto, Ontario: Montreal, Quebectime type: Full timeposted on: Posted Todayjob requisition id: R23552It’s an exciting time at Fairstone Bank and here is a fantastic opportunity to join the Marketing...
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Toronto, Canada Fairstone Financial Inc. Full timeSenior Marketing Manager, Acquisition – Direct Lending page is loaded## Senior Marketing Manager, Acquisition – Direct Lendinglocations: Toronto, Ontario: Montreal, Quebectime type: Full timeposted on: Posted Todayjob requisition id: R23552It’s an exciting time at Fairstone Bank and here is a fantastic opportunity to join the Marketing...
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Toronto, Canada Fairstone Financial Inc. Full timeSenior Marketing Manager, Acquisition – Direct Lending page is loaded## Senior Marketing Manager, Acquisition – Direct Lendinglocations: Toronto, Ontario: Montreal, Quebectime type: Full timeposted on: Posted Todayjob requisition id: R23552It’s an exciting time at Fairstone Bank and here is a fantastic opportunity to join the Marketing organization as...
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Toronto, Canada Fairstone Bank Full timeAbout Fairstone Bank Fairstone is a customer‑obsessed financial services company redefining how Canadians access and experience lending. Our culture is built on doing what’s right and working together to get things done. We believe in empowering our people to challenge the status quo and deliver marketing that drives real business and customer impact....
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Toronto, Canada Fairstone Bank Full timeAbout Fairstone Bank Fairstone is a customer‑obsessed financial services company redefining how Canadians access and experience lending. Our culture is built on doing what’s right and working together to get things done. We believe in empowering our people to challenge the status quo and deliver marketing that drives real business and customer impact....
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Toronto, Ontario, Canada Fairstone Full time $120,000 - $180,000 per yearAbout Us:It's an exciting time at Fairstone Bank and here is a fantastic opportunity to join the Marketing organization as a Senior Marketing Manager, Acquisition (Direct Lending).At Fairstone we're a customer-obsessed financial services company redefining how Canadians access and experience lending. Our culture is built on doing what's right and working...
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Toronto, Ontario, Canada Fairstone Bank Full time $120,000 - $180,000 per yearAbout UsIt's an exciting time at Fairstone Bank and here is a fantastic opportunity to join the Marketing organization as a Senior Marketing Manager, Acquisition (Direct Lending).At Fairstone we're a customer-obsessed financial services company redefining how Canadians access and experience lending. Our culture is built on doing what's right and working...
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Toronto, Canada Fairstone Full timeA leading financial services company in Toronto is seeking a Senior Marketing Manager to lead acquisition programs for Direct Lending. This pivotal role will focus on optimizing marketing investments and driving customer growth. The ideal candidate will have over 7 years of experience in performance marketing, strong analytical skills, and a Bachelor's...
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Toronto, Canada Fairstone Full timeA leading financial services company in Toronto is seeking a Senior Marketing Manager to lead acquisition programs for Direct Lending. This pivotal role will focus on optimizing marketing investments and driving customer growth. The ideal candidate will have over 7 years of experience in performance marketing, strong analytical skills, and a Bachelor's...
