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Director, Global Social Media and Influencer Relations
7 hours ago
OverviewMeet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward. The RoleAs Yubico’s Director, Global Social Media and Influencer Relations, you’ll be the voice, vibe, and virtual handshake of our established brand that has been built and thoughtfully curated over the years. Your mission? Build on the great work by growing, maintaining, and protecting Yubico’s public image across all our owned and earned social channels. You'll craft strategies based not only on proven success, but on instinct. You’ll create scroll-stopping content and keep your finger on the pulse of what's trending. This role demands a creative, data-driven leader who knows their way around X, Instagram, LinkedIn, TikTok, BlueSky and YouTube like a pro. You’ll also be able and willing to embrace the rollercoaster of social, embracing new platforms you deem relevant. You’ll need to juggle multiple projects, meet tight deadlines, and keep our brand fresh and responsive in the ever-evolving social media landscape. This also includes leading and helping grow our expanding Influencer program. You’ll report to the Vice President of Global Communications, collaborating closely with teams around the world. Tasks & Responsibilities Build out and execute strategies for growing engagement and followers across all social media platforms. Create, edit, and oversee high-quality, engaging content that makes people stop scrolling. Reshape and revitalize the company's YouTube presence—add personality, grow followers, and transform it into the go-to resource for staying secure online. Collaborate with global influencers to amplify our brand messaging and expand our reach. Manage and mentor a comms team member, helping them grow into bigger influencer relations and general comms roles. Analyze performance metrics to refine strategies, optimize engagement, and drive continuous improvement. Ensure consistent brand messaging and voice across all platforms. Cross-company collaboration to leverage employees as social media advocates. Stay ahead of industry trends, emerging platforms, and best practices. Basic Qualifications Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). 12+ years of experience in social media management with a proven track record for global brands. Strong content creation and editing skills with attention to detail. Demonstrated success in working with influencers and managing these partnerships globally. Experience leading and managing high-performing social media teams. Expertise in platform-specific strategies for X, Instagram, LinkedIn, TikTok, and YouTube. Deep understanding of social media analytics tools and data-driven storytelling. Proactive, always-on approach with strong problem-solving skills. Passion for cybersecurity and making the internet safer. Why Join Us? This U.S. based position is remote-first with office options in Seattle or Santa Clara; strong preference for East Coast hours. Work with a globally recognized cybersecurity leader. Opportunity to shape and grow a global social media presence. Collaborative, innovative work environment where creativity thrives. Competitive salary, benefits, and a team that appreciates a good meme. Benefits & Employment DetailsOur U.S. benefits cover health, retirement, wellness, learning and development, time off, parental leave, commuter benefits, and a strong mission and values. We are an equal opportunity employer and an inclusive environment; all applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, national origin, disability, protected Veteran status, or any other characteristic protected by law. We are an E-Verify Participating Employer. Yubico does not accept agency resumes or referrals. Personal data submitted through this form is used for managing recruitment activities in accordance with our Privacy Notice. We may transfer data to service providers in the course of hiring. If you do not wish to be contacted, contact jobs@yubico.com. We may use artificial intelligence tools to support parts of the hiring process. Final hiring decisions are made by humans. Salary NoteThis role has an annual salary range of $170,000 to $190,000 for candidates located in the San Francisco Bay Area. For other locations, compensation is based on data from external sources and adjusted for job knowledge, skills, and experience. #J-18808-Ljbffr
