Director, Global Social Media and Influencer Relations

Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico don YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward. The Role As Yubico’s Director, Global Social Media and Influencer Relations, you’ll be the voice, vibe, and virtual handshake of our established brand. Your mission is to grow, maintain, and protect Yubico’s public image across all our owned and earned social channels. You will craft strategies based on proven success and instinct, create scroll‑stopping content, and stay ahead of trends on X, Instagram, LinkedIn, TikTok, BlueSky and YouTube. You will manage multiple projects, meet tight deadlines, lead and help grow our expanding Influencer program, and report to the Vice President of Global Communications, collaborating closely with teams around the world. Tasks & Responsibilities Build out and execute strategies for growing engagement and followers across all social media platforms. Create, edit, and oversee high‑quality, engaging content that stops people scrolling. Reshape and revitalize the company’s YouTube presence to grow followers and become the go‑to security resource. Collaborate with global influencers to amplify brand messaging and expand reach. Manage and mentor a communications team member, helping them grow into a larger influencer and communications role. Analyze performance metrics to refine strategies, optimize engagement, and drive continuous improvement. Ensure consistent brand messaging and voice across all platforms. Facilitate cross‑company collaboration so employees become powerful social media influencers. Stay ahead of industry trends, emerging platforms, and best practices. Basic Qualifications Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). 12+ years of experience in social media management with a proven track record of building followings, increasing engagement, and driving brand awareness for global brands. Strong content creation and editing skills with an eye for detail. Demonstrated success in working with influencers and managing these partnerships globally. Experience leading and managing high‑performing social media teams. Expertise in platform‑specific strategies for X, Instagram, LinkedIn, TikTok, and YouTube. Deep understanding of social media analytics tools and storytelling with data. A proactive, always‑on approach with strong problem‑solving skills. Passion for cybersecurity and a desire to make the internet safer and smarter. Why Join Us? This U.S. based position is remote‑first with optional office spaces in Seattle or Santa Clara; preference given to East Coast hours. Work with a globally recognized cybersecurity leader. Opportunity to shape and grow a global social media presence where your ideas matter. A collaborative, innovative work environment where creativity thrives. Competitive salary, awesome benefits, and a team that appreciates a good meme. Our U.S. Benefits Health coverage: top‑of‑the‑line plans including dental and vision; we pay 100% of your premium and % for your family. Retirement plan: 401(K) dollar‑per‑dollar match up to 6% with a cap of $6,000 per year; immediate vesting. Wellness reimbursement: $1,200 prorated for gym membership, massage, or online fitness classes (taxable if you choose). Learning and development: yearly stipend of $3,000 and a mentorship program. Time off: 15 vacation days plus 10 holidays and 7 sick days a year. Paid parental leave: 8 weeks for all parents, with an additional 8 weeks for birthing parents (16 weeks total). Commuter benefits: available if you need to commute to the office. Strong mission & company values: we believe every person’s work matters, that you should always be nice, stay humble, and have fun. Legal and Privacy We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We are an E‑Verify Participating Employer. Yubico does not accept agency resumes or referrals; do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals. Personal data submitted through this form is used to manage Yubico’s recruitment activities, including facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. We will keep you informed of other opportunities at Yubico if you have asked us to. As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. This role has the annual salary range of $170,000 to $190,000 for a candidate located in the San Francisco Bay Area. For roles that are filled in other locations, the compensation range will be based on data provided by the Radford McLagan Compensation Database from Aon. Final compensation is also based on a number of factors including, but not limited to, job‑related knowledge, skills, and experience. #J-18808-Ljbffr