Ecommerce Director

4 weeks ago

Toronto, Canada The Body Shop Full time

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When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop is committed to generating positive economic, social and environmental impact. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.

Your role in a nutshell

We are seeking a strategic and highly skilled Digital Director to lead the development and operation of our eCommerce platform and Amazon marketplace. This role is essential for driving digital sales and enhancing our online presence. The ideal candidate will have a strong background in launching and operating Shopify Plus commercial platforms, combined with a robust technical foundation and a proven track record of driving online revenue growth.

Key Responsibilities
  • Define and implement a comprehensive ecommerce strategy to enhance customer experience and drive sales growth
  • Oversee the development, launch, and ongoing optimization of The Body Shop Canada's Shopify Plus platform
  • Analyze digital sales performance metrics and customer behavior to identify opportunities for growth and improvement
  • Implement best practices in digital merchandising, SEO, and customer engagement to drive conversion rates

Marketplace Management:

  • Lead the operation and growth of the Amazon marketplace, ensuring alignment with overall brand strategy and performance goals
  • Develop and execute promotional campaigns to maximize visibility and sales on the Amazon platform

Technical Leadership:

  • Provide technical guidance on ecommerce solutions, including website architecture, payment processing, and inventory management
  • Collaborate with IT and development teams to ensure seamless integration and functionality of all digital platforms
  • Build and lead a high-performing ecommerce and digital marketing team, fostering a culture of innovation and collaboration
  • Mentor team members in digital marketing strategies, analytics, and ecommerce technologies

Stakeholder Collaboration:

  • Work closely with cross-functional teams, including marketing, logistics, and customer service, to ensure cohesive execution of ecommerce initiatives
  • Engage with external partners and vendors to enhance platform capabilities and reach

Budget Management:

  • Develop and manage the ecommerce budget, ensuring efficient allocation of resources to maximize ROI on digital initiatives
Qualifications/Competencies
  • Bachelor's degree in marketing, business, or a related field; MBA preferred
  • Proven experience in a digital leadership role, with a strong focus on ecommerce and marketplace operations
  • Exceptional leadership, communication, and interpersonal skills
  • In-depth understanding of digital sales strategies, analytics, and performance metrics
  • Experience in the beauty or retail industry is a plus
  • Extensive experience launching and managing Shopify Plus platforms
  • Strong technical background in web development, ecommerce technologies, and digital marketing tools
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