Content Strategist

Content Strategist (Remote Canada) Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation, a proprietary marketing methodology, to cut through the noise and drive pipeline, fuel SQLs, and scale brands serious about growth. From Paid Media and SEO to CRO, RevOps, and Go‑To‑Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast, think boldly, and hire people who challenge the status quo and push campaigns past expectations. About The Role The Content Strategist is a crucial, client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom strategies, and communicating with clients and internal stakeholders. The role focuses on Enterprise clients and requires a deep understanding of how our service line impacts broader business objectives to create a holistic marketing strategy. What You’ll Do Strategic Excellence and Best Practices: Create custom strategies and implement best practices that achieve our NSMs. Use project phases as foundational moments, and continuously optimize based on client goals, ongoing campaigns, and historical performance. Collaborate with Associate Directors when roadblocks arise, craft creative briefs, and produce compelling content campaigns based on competitor and audience insights. Apply industry best practices such as LTV:CAC modeling, Customer Generation, Share of SERP, and content production. Goal Setting: Use data from Google Analytics, CRM, SEMRush, and Ahrefs to set client goals. All goals must be approved by the Associate Director before presentation to the client. Project Management: Ensure planned strategies are executed and tasks are delegated and tracked in Asana. Partner with Project Managers when present, and work closely with content writers and designers to deliver campaigns on time and to quality standards. Internal and External Communication: Act as the main interface between clients and the team. Build client relationships beyond deliverables, communicate timelines, goal progress, and roadblocks via Slack and scheduled meetings, and keep leadership informed of account growth opportunities. Reporting: Regularly report progress with a cadence of bi‑weekly meetings, monthly reports, quarterly reports, and bi‑annual business review presentations. What You’ll Bring A proven track record of SEO and content strategy success (keyword research, on‑page optimization, link building). Analytical insight using Google Analytics and other web analytics tools. Strong communication skills and client‑facing experience. Familiarity with industry tools: Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and crawling tools. Organized, project‑savvy, and time‑management skills. Passion for digital marketing, SEO, and content. Agency experience with B2B tech and/or SaaS background. What We Offer 🏠 Living wage set at Directive’s standard. 🙏 Medical, dental, vision plans, disability, and life insurance covered 100% for you, 50% for dependents. 🧠 Mental health: access to certified therapists via Spring Health, Headspace membership. 💪 Physical health: Gympass membership. 🛫 Unlimited PTO (minimum two weeks), paid company holidays, birthday off, year‑end recharge (Dec 24 – Jan 1), paid parental leave. 💰 Financial: Traditional and Roth 401(k) with 3% company match. 🌟 Bonus: Annual bonus based on tenure, scaling over time. 🌴 Annual anniversary trip with peers and leadership. Work Environment Requirements As a remote‑first company, you may work from anywhere in Canada or the US, with optional access to our Irvine, California office for those available. The role requires 100% virtual collaboration via Zoom, Slack, and other office productivity tools. You must be able to work from a stationary laptop, maintain reliable internet access, and provide a professional background. Reasonable accommodations are available for qualified applicants with disabilities. Additional Information At Directive, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr