Senior Product Manager

Senior Product Manager

Salary:$120,000 - $155,000 (plus benefits & vacation)
Location: Thornhill, Ontario, Canada
Remote/Hybrid: Remote
Length: Permanent, full-time

About Us:

At WellnessLiving, we empower health and wellness business owners to turn their passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness journeys. We’re a customer-first company that values excellence, accountability, and adaptability, and we’re looking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry.

Our culture is guided by four core values that shape how we work and grow together:

Customer First – We approach every challenge with a deep commitment to our customers’ success and happiness.

Excellence – We hold ourselves to a high standard and strive for exceptional execution in everything we do.

Accountability – We take ownership of our decisions, actions, and results.

Adaptability – We embrace change, stay flexible, and continuously evolve in a dynamic world.

If these values resonate with you and you meet the qualifications for this role, we’d love to hear from you

The Opportunity:

We are seeking a senior-level individual contributor who leads through action and sharp product judgment. You will own key product areas end-to-end—shaping strategy, guiding discovery, and collaborating across Engineering, UX/UI, and Customer-facing teams—while mentoring other team members through example.

A successful candidate combines first-principles product thinking with a track record of leveraging AI—whether integrating machine learning into operations, improving internal tooling with AI, or launching customer-facing AI features. You will also quarterback go-to-market (GTM) efforts, working cross-functionally to ensure successful launches and measurable business impact.

What You’ll Do:

• Drive the product roadmap for your domain, aligning initiatives to company objectives and measurable business outcomes.
• Identify high-impact opportunities by formulating the right questions, gathering data, and applying first-principles reasoning to complex problems.
• Lead full go-to-market efforts for major releases and new products—partnering with Marketing, Sales, Product Training, and Customer Success to craft positioning, pricing, enablement, and launch plans.
• Translate strategy into clear requirements: write detailed specs, prioritize interdependent features, and work with Engineering for effort estimates.
• Partner with UX/UI to move from low-fidelity flows to polished designs, balancing speed and quality while managing technical trade-offs.
• Champion responsible and practical uses of AI—spot opportunities, collaborate with data science/engineering, and define success metrics.
• Maintain product plans, backlogs, and documentation so mixed teams can deliver on schedule.
• Assess release readiness and raise quality concerns to leadership when delivery does not meet the bar.
• Model strong product practices and provide informal coaching to junior PMs on discovery methods, prioritization, and stakeholder communication.
• Communicate decisions and status clearly to executives, peers, and cross-functional partners throughout the product lifecycle.

What We’re Looking For:

• 7+ years of product management experience in B2B SaaS (health & wellness, marketplace, or consumer platforms a plus).
• Demonstrated success launching AI-powered products or integrating AI/ML into product operations.
• Proven experience leading cross-functional go-to-market efforts for major product launches, including positioning, pricing, and sales enablement.
• Evidence of first-principles thinking: ability to deconstruct complex problems and design elegant, data-driven solutions.
• Strong technical literacy—comfortable discussing architecture, APIs, and trade-offs with engineers.
• Proven track record of shipping high-quality features in an agile environment and measu