AI Marketing Operations Manager

Vidyard is the leading provider of AI-powered video messaging and engagement solutions for modern revenue teams. Trusted by 100,000+ companies, Vidyard helps go-to-market teams connect with buyers more personally and effectively at scale - accelerating deal cycles, increasing close rates, and humanizing digital communication. With AI video tools, real-time analytics, and automated workflows, Vidyard is redefining how companies grow revenue through video.

About the Role

Vidyard is seeking an AI Marketing Operations Manager to join our Demand Generation team, reporting to our Director, Growth and Demand Generation. This is an individual contributor role for someone who builds first and administers second: you'll own the signal-based campaign and lifecycle automation that powers both our PLG and SLG motions, and you'll do it by diagnosing where a process breaks down, then building the automation, agent, or workflow that fixes it, not by waiting for a ticket to configure a form.

You'll work across our data warehouse, marketing automation platform (Marketo today, actively evaluating HubSpot), Salesforce, and Clay to turn product usage and account signals into triggered plays that reach the right person at the right moment. AI isn't a layer you bolt onto this work, it's how you do the work: orchestrating agents to handle multi-step campaign logic, using AI to QA and monitor automations at scale, and finding the workflows that shouldn't be built by hand anymore.

We care far less about how many years you've spent inside one platform's admin console than about what you've actually built. If you've used modern automation and orchestration tools (Clay, n8n, Zapier, Tray, Gumloop, Cursor, Claude, or similar) to solve a real GTM problem, that experience matters more to us than a certification.

This is a remote-first role open to candidates located in Canada.

About the Team

Our Demand Generation team sits under the Marketing Department, with roles across Product Marketing, Paid Demand Generation, Campaign Management, Creative, and BDRs. Together, we're responsible for driving qualified pipeline and revenue across both our product-led and sales-led growth motions; from building awareness and demand at the top of the funnel to nurturing, qualifying, and converting engaged prospects into sales‑ready opportunities.

We do this through integrated, multi-channel campaigns spanning paid media, lifecycle email and nurture programs, webinars and events, and content, grounded in strong positioning from product marketing, sharp creative execution, hands‑on outbound from our BDR team, and the marketing operations rigor to route, score, and report on performance so we can continuously optimize what's working.

What You’ll Work On

Campaign & lifecycle automation

• Lead design and execution of complex, multi-touch nurture and lifecycle programs across both PLG and SLG motions: email, webinars, online ads, content syndication, and events, all built on triggers tied to buyer persona, motion, and journey stage.
• Build and manage lead scoring models and engagement nurture logic, and be the person who knows exactly why a lead moved from one stage to the next.
• Manage database health, forms, lists, and system assets as the foundation those campaigns run on, not as the job itself.

AI agent orchestration & signal-based automation

• Design and build AI-driven automation that turns product usage and enriched account data into triggered plays, orchestrating multi-step workflows across the data warehouse, marketing automation platform, and Clay rather than stitching together one-off point integrations.
• Use AI agents to monitor campaign and lifecycle automations in production: catching breakages, flagging anomalies, and proposing fixes before they show up as a data quality problem downstream.
• Own data enrichment strategy and execution using Clay to keep contact and account records complete and properly segmented to support scoring, routing, and outreach.

Reporting, analytics & measurement

• Implement and maintain tracking for marketing campaigns, including UTM governance and lead source attribution.
• Build and maintain dashboards covering campaign performance, funnel and pipeline metrics, and program ROI, delivering data-driven insights that drive real decisions, not just reporting for its own sake.

Lead routing & data integrity

• Maintain lead capture, routing, and scoring frameworks that ensure a clean handoff to Sales across both PLG and SLG paths.
• Ensure marketing program data flows accurately into Salesforce. Basic CRM fluency is assumed; deep Salesforce administration is not the focus of this role.
• Maintain data governance practices for GDPR, CCPA, and other relevant privacy requirements as