Marketing Communications Manager
2 weeks ago
Marketing Communications Manager for Black Community Initiatives - Hybrid
THE ROLE
We are developing an eCommerce platform, a public arts project and a business training program. We
are looking for a Marketing Manager to help us through this stage of growth.
The Marketing Manager is responsible for effectively presenting and communicating Ògo Tàwa’s
products, services, and character to our diverse stakeholder groups in ways that are consistent with the
organization’s mission and unique character. This role will have oversight and handle decision-making for
the company’s strategic marketing planning, the development and distribution of marketing assets,
along with traditional and online advertising, optimizing the company website, and management of the
social media accounts, by applying individual expertise and in collaboration with external providers.
What sets you apart is your aligned passion for the company’s mandate, your service-oriented approach,
ability to stay organized and focused despite competing or tight deadlines, whilst seamlessly managing
your team's priorities to meet deadlines. Your leadership expertise and processes ensures seamless,
effective collaboration across multiple departments and stakeholders. You’re not afraid to roll-up your
sleeves and get hands on to support your team, train or mentor them to success.
YOUR RESPONSIBILITIES
You will be working to meet several organizational project goals including the following:
Successful launch and monetization of the eCommerce platform positioning resources to meet the yearly
revenue goals in support of the programmatic goals. You will also support fundraising efforts and
Strategy Development, Planning and Reporting
● Communication strategy implementation: Create timeline and critical path for all organization
projects including the ecommerce platform, Black Artrepreneur Program.
● Establish annual marketing goals and expense budget; Maintain a budget to plan for
expenditures in advance and develop a financial plan that will maximize the company’s
resources; optimize spend and performance based on research and data.
● Track and report on analytics for key marketing objectives and ecommerce sales, web traffic, and
social media engagement monitoring the on-going progress towards goals. Consistently refining
objectives to align with company priorities.
● Attend and host regular touchpoints with key stakeholders including organizing the work and
schedules of all marketing department team members.
● Direct and supervise department staff through proper training, reviewing, and coaching.
Ongoing activities to support brand awareness and promotions
● Plan and execute strategic marketing campaigns via various strategies and channels, including
but not limited to email, social media, display advertising campaigns/paid media, and SEO/SEM.
to promote programs online
● Manage, facilitate and track allocated and on-going communication/advertising budget related
expenses and resources including the coordination of advertising purchases for a variety of
mediums.
● Develop and pitch original impactful marketing pitch decks for fundraising campaigns or
potential sponsors
● Support brand awareness through outreach, networking and promotion at in-person and virtual
events
Content development and Copywriting
● Assist in preparing creative briefs and ensure the regular development and release of
promotional content across a variety of mediums, (blogs, social media, photos, video, podcasts,
print, email) through direct involvement and engaging relevant expertise such as an ad agency as
applicable.
● Act as social media support for other team members in the development of content and online
promotion.
● Leverage graphic designing and video editing tools such as Canva, Adobe, iMovie, etc. to create
original marketing templates/materials
● Ensure all campaigns possess brand-consistent and cohesive messaging and visuals that are
conveyed with a strong call to action.
eCommerce Management
● Oversee all implementation aspects and teams in the successful and on-time delivery of goods to
Consumers
● Gather, analyze, and report visitor and shopper data to inform and guide marketing and business
decisions; Identify trends and insights to help inform evidence-based business decisions;
investigate opportunities to create and capture value throughout the customer journey.
● Partner with merchandise buying teams to plan advertising and merchandising of product
assortments both in-store and on the website.
WHAT DO YOU NEED TO SUCCEED?
● Bachelor’s degree in Communication, Marketing, Business, or related field required. Additional
education in marketing, especially digital marketing, is strongly preferred
● Recent professional experience in marketing is required with supervisory experience
● Demonstrated copywriting experience
● Demonstrated working knowledge in the following areas: developing and leading marketing
strategies and campaigns, digital campaign management (SEM/SEO management), market
research and analysis
● Familiarity with email marketing tools such as MailChimp; SEO tools like Google Ads / Google
Search Console and website content marketing tools such as WordPress and Shopify
● Broad working knowledge of webpage/website production, user interfaces, content
management systems, e-commerce tools, and processes.
● Excellent oral and written communications skills;
● Demonstrated ability to collaborate and work cross-functionally within an organization
● Fluency in speaking French Language is an asset
● A highly organized and orderly approach to work
● Ability to listen and respond to internal departmental needs
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