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Product Manager, Retail Products

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Southwestern Ontario, Canada Manulife Insurance Malaysia Full time

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With a passion for delivering exceptional customer experience and market competitive products and services, the Product Manager will be instrumental in leading initiatives that achieve deposit balance growth, improve retention and align with our overall deposit product portfolio strategy.At Manulife Bank, we think big, obsess about our customers, and achieve success together.As a Product Manager, you will collaborate closely with the Product Director and team on key projects and initiatives that address business opportunities and challenges. This position requires working effectively with internal and external partners to implement strategies that grow deposit balances, optimize costs, streamline processes, and elevate advisor & customer experience.**Position Responsibilities:****Product Management:*** Collaborate with the team to support the management and strategic alignment of deposit products with business goals and advisor & customer needs.* Build roadmaps and complete new product launches and enhancements, including changes to features, benefits, and pricing, by coordinating with relevant partners to ensure successful implementation.* Assist in implementing deposit portfolio strategies that balance sales, customer experience, risk management, and profitability by using insights and feedback from partners.* Partner with Treasury & Finance in supporting portfolio forecasting and product rate setting to achieve growth, retention, and engagement goals, with input from cross-functional teams.* Monitor competitive offerings and stay informed about market trends, sharing insights with partners to refine product strategy.* Act as a key partner in updating product collateral, such as applications, letters, and forms, ensuring consistency with the overall product vision and strategy.**Driving Growth & Enhancing Retention:*** Partner with Sales, Growth & Go to Market teams to implement strategies that support new customer acquisition and retention, and foster balance growth.* Design and implement effective deposit campaigns to attract and retain customers, boosting deposit balances. Monitor and analyze campaign performance, using data-driven insights to optimize results.* Influence key deposit metrics, including new account acquisition, balance growth and retention, and customer NPS.* Track and manage deposit fund flows, including inflows, outflows, attrition, and retention, while ensuring alignment with strategic goals.**Stakeholder Engagement & Influence:*** Build and maintain strong relationships with key internal partners, including Sales, Marketing, Analytics and Reporting, Operations, Finance, Treasury, and Compliance, to collaboratively drive pivotal initiatives and achieve shared objectives.* Work with internal and external partners and influence without authority to implement programs that drive portfolio growth and enhance customer experience.**Segmentation and Persona Analysis:*** Develop and maintain customer segmentation frameworks based on demographics, behaviors, financial needs, and lifecycle stages to inform product strategy and marketing initiatives.* Conduct persona research and build detailed customer profiles that capture motivations, pain points, and banking habits to guide product design and experience enhancements.* Leverage data analytics and market insights to identify emerging trends and segment-specific opportunities within the Canadian personal banking market.* Collaborate with marketing, digital, and analytics teams to integrate segmentation and persona insights into campaigns, product positioning, and end-to-end customer journeys.**Process & Business requirements:*** Develop and implement strategies that streamline existing processes, reduce friction and improve overall service delivery for both advisors and customers.* Apply feedback from customers and advisors to identify areas for improvement and drive continuous process enhancements.* Stay informed of regulatory changes, assess their impact, and implement necessary adjustments.* Collaborate with legal and regulatory compliance teams to conduct regular audits and maintain a strong compliance framework.**Required Qualifications:*** 3-5 years in Product Management, preferably in Deposits.* University or college degree, or equivalent work experience.**Preferred Qualifications:*** Certified Product Manager (CPM) or equivalent certification preferred.* Agile Product Owner certification or relevant experience preferred.**When you join our team:*** We’ll empower you to learn and grow the career you want.* We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.* As part of our global team, we’ll support you in shaping the future you want to see.#LI-Hybrid**À propos de Manuvie et de John Hancock**La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux. Pour en apprendre plus à notre sujet, rendez vous à l’adresse .**Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi**Chez Manulife/John Hancock nous valorisons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir une main d'oeuvre qui est aussi diversifiée que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun. Nous nous engageons à assurer un recrutement, une fidélisation, une promotion et une rémunération équitables, et nous administrons toutes nos pratiques et tous nos programmes sans discrimination en raison de la race, de l’ascendance, du lieu d’origine, de la couleur, de l’origine ethnique, de la citoyenneté, de la religion ou des croyances ou des convictions religieuses, du genre (y compris grossesse et affection liée à une grossesse), de l’orientation sexuelle, des caractéristiques génétiques, du statut d’ancien combattant, de l’identité de genre, de l’expression de genre, de l’âge, de l’état matrimonial, de la situation de famille, d’une invalidité ou de tout autre motif protégé par la loi applicable.Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent accommodement raisonnable pendant le recrutement. Tous les renseignements communiqués pendant le processus de demande d'accommodement seront stockés et utilisés conformément aux lois et aux politiques applicables de Manuvie. Pour demander une mesure d’accommodement raisonnable dans le cadre du recrutement, écrivez à recruitment@manulife.com.**Région de référence du salaire**Waterloo, Ontario**Modalités de travail**Hybride**L’échelle salariale devrait se situer entre**$85,300.00 CAD - $135,300.00 CADSi vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à recruitment@manulife.com pour obtenir l’échelle salariale correspondant à votre région. Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l’expérience et l’éducation ou la formation. Les employés ont également la possibilité de participer à des programmes de motivation et de toucher une rémunération incitative liée
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