CVRM Commercial Director, Wainua Lokelma
3 weeks ago
About Our Company:
At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, daring thinking, and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe.
Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to build a strong culture of collaboration and partnership by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely crafted with collaboration in mind, providing space where teams can come together to strategize, brainstorm, and connect on key projects.
Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet, and our business are interconnected which is why we’re taking bold actions to address some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.
About the role:
Reporting to the Vice President, CVRM and Early and Late Lifecycle management, the Commercial Director leads the Wainua and Lokelma commercial team to successfully market these novel therapies in ATTR and Hyperkalemia. This includes leadership of all marketing initiatives including the development and execution of brand strategic and operational plans, lifecycle planning, and direct leadership of the Key Account Managers (KAMs) and the marketing team.
The successful candidate for this role will be an entrepreneurial leader with a passion for customer engagement and putting patients first. You thrive in creating new and innovative ways to solve complex business challenges. You play to win but do the right thing and act with integrity, even when it is difficult.
Responsibilities:
- Lead the team to build customer-centric strategic plans to ensure brand success, including innovation in our go-to-market approach and forward-thinking ideas to improve the potential of the brands.
- Provide leadership for cross-functional development and execution of Key Account Plans, Brand Strategy, Positioning, Segmentation, and Operational Plans.
- Complete and measure the impact of all marketing strategies and tactics to deliver on the brand objectives.
- Partner cross-functionally with medical, market access, corporate affairs, and patient engagement teams on the enterprise transforming care strategy.
- Lead the marketing team.
- Lead the KAM Team, including capability development and forward-looking innovation in the approach to Key Account Management enterprise-wide.
- Work collaboratively with leaders across the business to share winning initiatives and improve opportunities to develop and scale innovation in our commercial model.
- Accountable for performance management, talent management, and career development of direct reports.
- Development and ownership of commercial forecasts, budgets, and P&L.
Qualifications and Capabilities:
- University degree in science and/or business.
- Specialty care marketing experience with Cardiology, Neurology, and key account management expertise is an asset.
- Comprehensive understanding of the Canadian Healthcare environment.
- In-depth understanding of the competitive landscape, able to frame strategic implications to improve business outcomes.
- Strong leader with a general manager mindset who can articulate a vision, set direction, and encourage dedication to achieve results.
- Experience leading commercial teams, with a collaborative and inclusive leadership style and proven record of accomplishment to work successfully within a diverse team.
- Enterprise thinking and entrepreneurial leadership through leading change and transformation while having a broader perspective of brand, TA, and organizational needs.
- Knows how to coordinate people and activities effectively to achieve impactful outcomes.
- Experience attracting, assessing, and developing talent while optimizing team performance in direct and matrixed leadership roles.
- Outstanding strategic problem-solving, judgement, and influencing skills.
- Strong critical thinking and planning skills with the ability to implement plans with excellence.
- Experience building and implementing digital strategies.
- Strong financial acumen with the ability to develop budget and resourcing plans to ensure effective operational delivery.
- Willingness to travel.
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