Head of Marketing

4 weeks ago

Toronto, Ontario, Canada Kraft Heinz Full time

Job Title: Head of Marketing and Strategy – Taste Elevation

Part of a high-performing team, the Head of Marketing and Strategy – Taste Elevation will collaborate closely with the Customer Sales Leads, finance, R&D and the CANAC leadership team to provide 360 short- and long-term strategic leadership, management and growth of the Taste Elevation portfolio in Canada.

Responsibilities:

  1. Strategic Vision: Defining and implementing comprehensive short- and long-term strategies that drive brand resonance, customer and category leadership, and financial plan delivery.
  2. Collaborative Leadership: Spearheading brand initiatives through strategic collaboration, inclusive communication, and a shared sense of ownership. Collaborating closely with teams to define clear briefs, review results, and guarantee that all output consistently aligns with the brand's foundations and strategic objectives.
  3. Brand Stewardship: A proud champion and caretaker of iconic brands like Kraft PB, Philly, Heinz, Kraft Salad Dressing and more, driving household penetration and market share growth.
  4. Team Building: Developing the next generation of 360 Marketers, focusing on coaching high performing teams and growing capabilities across the marketing function.
  5. P&L Management: Supervising a comprehensive P&L to ensure financial targets are met while maintaining operational excellence.

The Individual:

Our ideal candidate brings a breadth of marketing experience gained in the consumer-packaged goods industry. The Head of Marketing and Strategy – Taste Elevation will bring deep experience leading 360 marketing strategies including brand management, innovation and communication. This leader will be a consumer athlete – a versatile and capable leader who brings an understanding of all levers that generate value while working at speed and agility to adapt to a rapidly changing environment. They have a proactive, flexible and adaptable work style enabling them to lead and collaborate with cross-functional local and global teams.

Required Experience:

  • Proven experience in leading diverse teams, ensuring collaboration between cross functional and global teams.
  • Strategic long-term planning capabilities, with a demonstrated history of developing and executing 3-5 year business strategies.
  • Expertise in data analysis and market feedback, utilizing quantitative and qualitative data to inform strategic decisions for both in year and multi-year plans.
  • Experience in leading brand communications and creative development; comfortable at managing agency relationships and pushing a creative agenda.
  • Proficient knowledge of media and omni channel strategies with ability to assess and optimize the marketing mix to maximize ROI.
  • Forward-thinking approach to innovation development and strategies with experience in commercialization and moving from idea to execution.
  • Experience in defining, establishing, and tracking KPIs, with a focus on continuous improvement and measurable program success.
  • Proficiency with using multiple information sources for developing a demand forecast, i.e., orders, shipments, consumption, weeks of supply, revenue management, distribution, velocity, and more.
  • Experience owning and implementing brand P&L and revenue management decisions.
  • Outstanding verbal, written, and interpersonal communication skills with a proven ability to work collaboratively across an organization.

Marketing Capabilities:

  • A Builder: An individual who is passionate about building a sustainable business portfolio and setting a clear direction. An entrepreneur at heart, always looking for opportunities to deliver results with a bias for speed and action.
  • Consumer Obsessed: A consumer first mindset and marketing instinct – showing great empathy and adaptability to differing consumers. Clearly translating consumer insights and market analytics into action.
  • A Change Maker: Someone who challenges the status quo, pushing brands and organizations forward to be the market leader.
  • A Storyteller: Able to simplify the complex and has a strong ability to influence a wide team of cross functional partners, peers, and senior leaders within the organization.
  • Inspiring Leader: Who will unlock the potential in your team to meet bold ambitions and execute with excellence. Ability to prioritize the greatest and most impactful projects and solutions for the organization.

Location(s): Toronto - Queen's Quay - Headquarters

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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