Intermediate Specialist, Digital and Social Media Marketing

Apply locations Ottawa, ON Main Campus time type Full time posted on Posted Yesterday time left to apply End Date: March 31, 2025 (8 days left to apply) job requisition id JR21495

Job Type: Employee

Duration in Months: 24

Job Family: Digital Marketing

# of Open Positions: 1

Faculty/Service - Department: Sports Information and Digital Media

Campus: Main Campus

Union Affiliation: SSUO

Date Posted: March 20, 2025

Applications must be received BEFORE: March 31, 2025

Hours per week: 35

Salary Grade: SSUO Grade 10

Salary Range: $77,637.00 - $98,070.00

About the Position

Play a key role in elevating the University's reputation by shaping and executing annual sports information strategies for the Gee-Gees varsity programs. As the driving force behind sports communications, you'll oversee coverage for more than 300 home and away events from August to March, ensuring every game, achievement, and moment gets the visibility it deserves.

You'll lead the development of compelling content across web, social media, video, and print platforms, keeping the Gee-Gees community engaged year-round. In collaboration with national and provincial sport leagues, you'll ensure compliance with statistics and content regulations while enhancing the league's portrayal of uOttawa's varsity teams.

As the primary media liaison, you'll spearhead proactive media relations strategies, strengthening the Gee-Gees' presence in the sports world. This role is all about storytelling, strategy, and making sure uOttawa's varsity programs shine on every platform.

In this role, your responsibilities will include:

• Provides counsel, leads, and develops a wide range of digital marketing projects and strategies for a variety of clients in order to increase and maintain student enrollment on the national and international markets and amplify the University of Ottawa recruitment messages across all digital marketing and social platforms.
• Creates integrated digital and social marketing strategies across digital marketing, including advertising, websites, social media, mobile technologies, SEO, email marketing and web design that connect to traditional marketing channels, tactics, and material in a seamless client experience in order to support, improve and ultimately accelerate movement through the enrollment funnel.
• Implements, manages, tracks, and optimizes well-executed campaigns that reach target audiences while maximizing efficiency and the effectiveness of paid-media budgets.
• Develops an in-depth understanding of clients' business and culture, and of their communications and marketing needs through productive and positive relationships.
• Measures campaign and digital channels performance and analyzes diverse data sets to prepare regular reports for clients and management, identifying risks and successes, and makes recommendations to improve return-on-investment.
• Audits the website regularly and analyzing website traffic, reports on key email performance metrics using current software platforms and deliverability benchmarks and makes decisions that are data-driven and aligned with institutional objectives and the uOttawa brand.
• Oversees the production of advertising and social media content in collaboration with partners (Ex.: photos, videos, writing copy, working with graphic designers).
• Manages relationships with content providers (students and freelancers), online advertising and social media agencies.
• Manages projects from conception through to post-production to ensure its success, including timelines, budgets, resources, and communication.
• Identifies new growth opportunities and initiative and does return-on-investment assessments to provide ideas and recommendations to clients.
• Works with various teams and on a variety of projects within Student Affairs sectors and the Communications Directorate.

What you will bring:

• Bachelor's degree in a related field (digital media, digital marketing, or digital communications), or equivalent experience.
• Three (3) years of experience in the creation, implementation and evaluation of digital marketing and social media strategies and plans.
• Bilingualism - both oral and written.
• Experience using metrics to assess performance of websites, campaigns, and digital channels to deliver strategies, and providing recommendations.
• Advanced knowledge of tools and technology including online advertising platforms (Ex.: Google ads, Facebook ads), social media publishing platforms (Ex.: Buffer), statistical analysis software (ex.: Google Analytics, Data Studio, Site Improve, Search Console), SEO/SEM tools, Client Relations Managers - CRM (Talisma an asset), Web content management tools (Drupal an asset).
• Knowledge of the web design process, usability and accessibility best practices and standards as it pertains to digital communications, online advertising, digital marketing, and social media channels.
• Experience with website analytics tools and generating visual reports
• Good organizational skills and strong capacity to manage and track multiple projects and demands with potentially conflicting timelines and milestones in a complex and fast-paced environment.
• Knowledge of budget optimization of digital advertising platforms.
• Strong writing skills and an ability to articulate and document strategic plans.
• Ability to prioritize solutions and strategic plans in line with requirements, scope and timeline.
• Creativity for implementation of new technologies and budding ideas.
• Ability to work flexible hours including evenings and weekends.
• Ability to travel occasionally out of town.

Key Competencies at uOttawa:

Here are the required competencies for all or our employees at uOttawa:

• Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
• Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
• Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
• Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact hrtalentmanagement@uottawa.ca to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.