Field Marketing Specialist

Join to apply for the Field Marketing Specialist - Montreal role at Red Bull Field Marketing Specialist Overview The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives with the mandate of creating the most locally relevant face of our global brand. Reporting into the Field Marketing Manager (FMM), the FMS executes owned and supported events, fosters new and existing partnerships that resonate with local consumers, and directly manages a group of Student Marketeers (SMs) in product sampling and seeding on campus and across key occasions to grow the user base and drive trial. The FMS also supports the Event Vehicle program within the region, alongside the FMM. Overall, the FMS drives awareness and consumption of Red Bull and delivers an outstanding Red Bull experience to consumers through every event/activation in the field. Regional Management of Consumer Collecting Program Own recruitment, training, and management of a team of university students to make Red Bull an integral and relevant part of a student’s life. Coach, motivate, and mentor SMs to ensure a consistently positive consumer experience, continually reinforcing best practices and delivery against the defined strategy. Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM), set clear goals that drive trial, engage new & infrequent users, and expand the consumer base while supporting sales and event initiatives in the region. Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy. Reach more consumers by increasing physical availability on and off campus through Image Driving Distribution and collegiate sales initiatives. Manage partnership with key external stakeholders (on & off campus) to drive product and brand awareness and manage day‑to‑day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge). Marketing Innovation and Priorities Across Key Playgrounds Within Sport & Culture Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This includes regional sports & culture marketing, campus reach & distribution, event vehicle calendar, year‑long sampling across large regional moments and key consumption occasions, and third‑party events/activations. Have an in‑depth understanding of the regional sport & culture landscape, trends, and opportunities that exist across the region that will lead to business growth – including creating net new ideas that showcase the brand’s innovative approach and local relevance. Establish relationships with opinion leaders and influencers who are credible scene leaders in aspects of sport & culture across the region. Manage key external partners and stakeholders related to key playgrounds within the region to increase product trial and awareness. Create and maintain a strong connection within media in the region. Organizational Capabilities and Enabling Structure Expertly manage a group of Student Marketeers to enable excellence in their performance throughout the year. Work alongside HQ teams in Marketing and Sales to best leverage regional and national initiatives in the field resulting in a positive impression and experience for the consumer. Develop a strong business plan that pays into the business, developing brand love and reach. Implement Image Driving Distribution to ensure Red Bull product is at arm’s reach to consumers and increase physical availability across key playgrounds and partnerships, commercially contributing to growing Red Bull’s product sales. Support all programming across the regional field marketing team, including Consumer Collecting and collegiate marketing initiatives. Day‑to‑day operations and logistics, including regional warehouses, product and inventory management, and fleet management. Ongoing reporting through business intelligence systems to maintain, analyze, and leverage regional insights and data. Effective budget management and forecasting for Consumer Collecting, regional events, activations and travel. Your Areas of Knowledge and Expertise That Matter Most for This Role 2+ years of event marketing experience. Proven background in negotiation, partnerships, and budget management. Excellent understanding of sports and culture landscape within the region, involvement in both with relevant existing network. Strong written, presentation and verbal skills with an attention to detail. Strong analytical and strategic skills. Strong leadership, initiative and communications skills. Ability to meet strict and demanding deadlines. Strong prioritization and organization skills, solutions based. Proficiency in MS Office (Excel, Word, PowerPoint). Ability to lift 25lbs. Valid full Driver’s License. University or college graduate, ideally with a Bachelor’s Degree in Marketing, Events Management. Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion. Seniority level Associate Employment type Full‑time Job function Marketing Industries Food and Beverage Services #J-18808-Ljbffr