Social Performance Analyst

4 weeks ago

Toronto, Canada The Kitchen North America Full time

Social Performance Analyst – The Kitchen North America ROLE OVERVIEW The Social Analyst is a data‑driven, insights‑led media strategist and platform expert with hands‑on analytics reporting experience. You should be a natural collaborator with strong presentation, organizational and strategic thinking skills, a deep comprehension of the digital media landscape, and a proactive, detail‑oriented mindset. You value curiosity and keep up with current and emerging trends in the world of digital media. The Social Analyst will work directly with the Senior Performance Analyst and serve as the primary, daily point of contact for performance metrics across organic & paid social, social listening, SEO, video and content. CORE RESPONSIBILITIES Build dashboards and analyze data related to content pillars, social conversations, trends, audience insights, and brand KPIs. Provide timely (monthly, quarterly, annual) and accurate reporting, analysis, and key insights of social media reports for a variety of brands and campaigns across all key channels. Provide one‑on‑one team support for social media tools and ad‑hoc support to the team as needed. Stay up to date on the latest social and digital media trends, best practices, and technologies and how they influence reporting. Work with the strategy team to set benchmarks, KPIs, and goals for briefs and campaigns. Engage in key industry conversations on social channels and be a thought‑leader ready to start new conversations that drive brand performance. Ensure brand playbooks reflect up‑to‑date brand and channel goals. EXPERIENCE & SKILLS 2+ years relevant experience in agency performance analytics, digital strategy or SMM role. Proven ability to write in‑depth, actionable insights based on data, translating insights into actionable recommendations for brands, creative and strategy teams. Experience reporting on Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter. Familiarity with reporting tools such as Khoros, Talkwalker, etc. CPG experience desired but not required. Hands‑on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts. High attention to detail. Excellent written and verbal communication skills. Preferred exposure to all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video. Demonstrated creative and innovative thinker with ownership of tasks and ability to drive projects through to completion. The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. #J-18808-Ljbffr

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    Toronto, Canada The Kitchen North America Full time

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