Associate Director, AI Content Strategy

Location: This position is remote within Canada. At Huge, we see content as the cornerstone of building meaningful connections between brands and users. Our approach focuses on creating intelligent, user-centered content ecosystems that drive trust, credibility, and long-term value. Whether designing content that seamlessly integrates into the core digital experience or developing broader content marketing initiatives that resonate across diverse platforms, we prioritize relevance, impact, and engagement. Huge recognizes that in today’s landscape, content is more persuasive than advertising alone, and our work ensures our clients are positioned to meet user needs with clarity and purpose—at scale. Huge is seeking an Associate Director of Content Strategy to lead complex, multidisciplinary initiatives that transform how content supports business goals and user needs. This is a senior strategic role for someone who can define a content vision, architect systems and governance models, and lead teams through implementation. You’ll be at the center of large-scale digital transformation projects—from designing content models and IA systems to future-proofing content ecosystems with AI and emerging technologies. While your foundation is content strategy, you’re fluent in the capabilities AI can bring to the table—from structured content for personalization to conversational design and generative tools. You’ll help clients navigate where AI fits in the content ecosystem—and where it doesn’t—ensuring every solution is both practical and forward-looking. This role is not editorial or copy management. Instead, it’s about turning complexity into clarity, and aligning content systems with both audience expectations and business objectives. What you’ll be doing. Define conversational flows, tone of voice, and user experiences for chatbots, virtual assistants, and other AI-powered interfaces. Collaborate with UX and development teams to optimize Natural Language Processing (NLP) and AI conversational design. Research and analyze content across multiple channels to identify patterns and issues Lead workshops and interviews on content requirements and needs with mid- and senior-level clients Collaboratively define strategic visions for businesses and brands, including the role of content in that vision Identify, prioritize, and sell large-scale content opportunities at the project and product levels Define a roadmap for how an organization can improve its content effectiveness and governance, including assessing organizational readiness Lead content efforts through information architecture design, content modeling, and taxonomy definition Identify migration strategies for content across products and partner with engineers and technologists to plan and implement content migration(s) Collaborate with technologists, business analysis, and product managers on Huge and client teams to recommend appropriate content systems for projects. Make technical content recommendations to enable personalization and optimize internal search. Consult internal teams and clients on content governance, including workflow definition, communications and socialization, decision frameworks, and platform training and coaching Act as a subject matter expert for our internal team and a trusted advisor for day-to-day and senior clients Work with clients and strategy colleagues to define publishing and governance models for the enterprise What we’d like to see. 8+ years leading content strategy, digital strategy, or a related field, with significant experience in an agency, consulting, or client services environment. Deep expertise in content architecture, metadata strategy, IA, and CMS/content delivery platforms Experience designing and operationalizing large-scale content systems that enable reuse, localization, and governance Experience with AI-driven content applications (e.g., conversational design, personalization engines, GenAI content experiences) and ability to assess their value in a broader strategy Fluency in the nuances of deterministic vs. generative AI, and how structured content supports emerging technologies Strong capabilities in technical content strategy from tagging structures to architecture and taxonomy Demonstrated success leading enterprise redesigns, e-commerce, or omnichannel experiences where content played a strategic role Strong analytical skills with the ability to synthesize user research, performance data, and stakeholder input into actionable strategy Clear, confident client communication and storytelling skills, especially when explaining complex content systems or technical concepts Collaborative leadership style that supports cross-disciplinary integration and empowers team members About Huge Huge is a design and technology company. We create products and experiences that grow the world’s most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand. Huge’s nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? You’ll find more information at www.hugeinc.com. Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self. Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially. Workers shall not be required to pay employers’ or agents’ recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker. The salary range for this position is as listed below. Exactly where a prospective employee will be paid within this range will depend on, among other factors, the actual salary ranges for current and former employees who are either currently filling a similar role or did in the past; the candidate’s depth of experience and qualifications; the level of specialization the role requires; budgetary considerations; the market demand for that role and the local market conditions that exist where the employee will be based. For current Huge employees, tenure will also be a consideration. Wage Disclosure $125,000 - $175,000 CAD #J-18808-Ljbffr