Vice President of Paid Media

3 weeks ago

Vancouver Toronto Montreal Calgary Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Victoria Surrey Halton Hills London Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada Directive Full time

Vice President of Paid Media - Startups (Remote Canada) Directive Consulting is a B2B performance marketing agency that delivers real revenue. We use Customer Generation to cut through the noise, driving pipeline and SQLs for SaaS and B2B brands. About The Role We’re looking for a bold, accountable leader to head our Demand Generation department for the Startups Division. As Director of Demand Generation, you’ll manage a high-velocity portfolio of startup and SMB clients, guiding a cross‑functional team to deliver measurable results across Paid Media, SEO, and CRO. What You’ll Do Lead, coach, and inspire a team of about 20 digital marketers to deliver consistent, high‑quality work across strategy creation and execution. Develop Associate Directors into strong people managers and client leaders. Own key KPIs across client retention, NRR, campaign performance, and team engagement. Act as executive sponsor for top‑tier accounts, driving alignment in ABRs, renewals, and escalations. Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management. Partner cross‑functionally with Sales and other service lines to fuel new business, upsells, cross‑sells, and client success. Own department planning and growth – budgeting, capacity, and hiring to keep us healthy and thriving. What You Bring 7–10+ years leading client‑facing performance marketing teams in an agency environment with deep B2B and SaaS expertise. Proven success managing fast‑paced, high‑volume accounts, including Director oversight of 30+ clients. Experience coaching and developing managers and senior ICs with clear growth expectations. Fluent auditing paid media platforms (Google Ads, LinkedIn, review sites) and working knowledge of SEO and CRO. Strong executive presence and composure to represent the agency in C‑level meetings. Comfort with KPI tracking, reporting, and decisions that drive results. Natural communicator who brings clarity to ambiguity and inspires others to rise to a high bar. Bonus: Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space. Another Bonus: Familiarity with RevOps concepts, lifecycle metrics, or client onboarding frameworks. What We Offer Competitive base salary plus performance‑based bonus eligibility. Medical, dental, vision plans, disability, and life insurance coverage. Unlimited PTO, Paid Company Holidays, Birthday Off, and Paid Parental Leave. 401(k) with company match. Annual bonus based on tenure. Annual all‑agency trip. Access to mental health resources, physical therapy, and wellness programs. Work Environment Requirements Remote‑first company. Must be able to work from anywhere in Canada or the US, with board in Irvine, CA for those who prefer office. Requires stable internet and a reliable laptop. EEO Statement Directive Consulting is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr

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