Sr. Marketing Manager

Join to apply for the Sr. Marketing Manager - Canada role at Gentek Building Products - Canada. Pay range: CA$115,000.00/yr - CA$135,000.00/yr. This range is based on experience; discuss with recruiter. Position Summary The Senior Marketing Manager, Gentek will lead the development and execution of marketing strategies that drive growth and reinforce Gentek’s leadership in the Canadian market. The role requires a seasoned marketing professional with a strong understanding of the building products industry, a data-driven approach to decision-making, and the ability to inspire and lead a high-performing team. The role is hybrid, located in Burlington, ON. Key Responsibilities Strategic Marketing Leadership: Drive sustained revenue, market share, and margin growth through multi-year channel marketing plans tailored to the Canadian market. Customer acquisition & retention: Develop and oversee strategies to strengthen Gentek’s position in retail, repair & remodel and commercial markets. Alignment with corporate goals: Collaborate with senior leadership and cross-functional teams to ensure marketing initiatives align with corporate goals. Campaign management: Lead creation and execution of multi-channel marketing campaigns, including digital platforms, email, trade advertising, and lead nurturing. Product launch processes: Strategically manage product launches in collaboration with product management and marketing operations. Insight analysis: Identify key customer insights and market trends to inform marketing strategies. Team leadership: Mentor and manage a team of marketing professionals, fostering development and achieving objectives. Cross-department collaboration: Champion collaboration across departments and encourage innovative approaches. Data-driven decision-making: Establish and monitor KPIs, evaluate program effectiveness, and provide actionable insights to senior leadership. Customer engagement events: Support planning and execution of trade shows, contractor events, and training sessions. Sales partnership: Partner with sales to develop pull-through strategies that drive demand and loyalty. Collateral creation: Ensure high-quality marketing collateral and sales support tools tailored to audiences. Operational efficiencies: Drive efficiencies in marketing processes and project management to optimize resource allocation. Minimum Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred. 8–10 years of B2B marketing experience, focusing on trades, construction, or building products industries. Proven success managing complex marketing programs and product launches in fast-paced environments. Leadership experience managing and developing teams. Knowledge, Skills & Abilities Strong strategic thinking and problem-solving skills, managing multiple projects simultaneously. Exceptional communication and interpersonal skills, collaborating across internal and external teams. Deep understanding of Canadian market dynamics, customer behaviors, and competitive landscape. Expertise in digital marketing, channel marketing, and new product commercialization processes. Proficiency in Microsoft Office Suite and marketing tools, with experience analyzing data to guide decisions. Physical Demands Physical demands typical for office environment. Computer work, sitting, light lifting, talking on phone, etc. Employment Details Seniority level: Director. Employment type: Full-time. Job function: Marketing and Sales. Industries: Wholesale Building Materials. #J-18808-Ljbffr