Category Marketing Manager

Join to apply for the Category Marketing Manager role at Parkland Corporation The Opportunity Are you hungry to bring delicious foods to Canadian tables? Join M&M Food Market at an exciting moment of transformation to help propel a proudly Canadian growth agenda and modernize real food for real life from coast to coast. As the Category Marketing Manager, you’ll shape the playbook for your categories—turning consumer insight into 4P plans across product assortment, pricing, promotion, and placement, including innovation and planogram development. You’ll mine consumer, POS, loyalty and space data, distill complexity into can’t say no stories, and rally Brand, Sales Planning, Culinary, Supply Chain, and Store Operations to unlock sustained growth in your categories. We’re looking for an entrepreneurial, scrappy, trend‑obsessed storyteller who is passionate about food, creative to the core, and ready to make ideas real for Canadian families. This is your opportunity to lead consumer‑first category growth at a proudly Canadian brand built on trust, quality, and taste. Responsibilities Develop the Category Strategy and 4P Growth Plan: Define where to play and how to win for each category, aligning clear goals, KPIs, price architecture, promo calendar, assortment roadmap, and planogram principles into action. Turn Insight & Data into Action: Mine customer, POS, loyalty, data to spot opportunities, size the prize, and craft can’t‑say‑no stories that lead to decisive moves. Innovation that Matters: Define and maintain a robust 2‑year pipeline of new product concepts rooted in consumer insight, food trends, and whitespace opportunities—aligned to your category strategy and long‑term brand growth plans. Product Lifecycle & Roadmap Management: Own the end‑to‑end product lifecycle—from ideation and development through launch, growth, and eventual delisting. Prioritize product features, platforms, and enhancements based on consumer value, business impact, and technical feasibility. Develop Positioning & Storytelling that Sells: Define product positioning, value proposition, and packaging direction in partnership with Brand Marketing to ensure consumer relevance and brand alignment. Deliver crisp weekly and period readouts to mobilize teams with clear next steps. Qualifications Education: University degree in Business, Marketing or a related field. Fluent with tools: Microsoft Excel, PowerPoint and Word; BI and visualization tools are a plus. Consumer‑obsessed category marketer and product thinker who turns insight into 4P plays, planograms, creative and promos that drive growth. Scrappy, entrepreneurial and highly creative with a bias for action—prototype quickly, test and learn, rally partners, and turn constraints into momentum to make ideas real. Data‑mining expert who turns complex customer, shopper, POS, loyalty, digital and space data into clear, persuasive stories and actionable 4P plans. Passionate about food and endlessly curious about evolving tastes, culinary trends and eating habits; comfortable sampling a wide range of foods, including items with meat, dairy, wheat/gluten and sugar (reasonable accommodation considered). Collaborative influencer who thrives in a cross‑functional, fast‑paced environment and partners tightly with Sales Planning, Supply Chain, Finance, Brand and Store Operations. Detail‑oriented organizer who manages multiple timelines and keeps projects moving using Stage Gate or similar project tools. Proven launcher with a track record of developing and commercializing new products from idea to shelf, aligned to category strategy. 7+ years in Category Management or Brand Marketing within CPG, Retail and/or Restaurant/QSR, with a strong command of category management principles and performance drivers. Equal Opportunity We are a committed equal opportunity employer and welcome applications from all qualified individuals. If you require accommodation due to a disability, please notify us when scheduling your interview. Belonging matters. Because you do. We foster a proactive culture of diversity, equity, inclusion, and belonging across Canada, the United States, and the Caribbean. We respect Indigenous Peoples and seek equitable partnerships with Indigenous communities. The Fine Print Candidates must be legally eligible to work in the country in which they applied. Regrettably, we are unable to sponsor employment visas at this time. All final candidates for this position will be required to undergo a confidential pre‑employment background check, including but not limited to educational, criminal, credit, drug and alcohol, and/or fitness for duty testing. #J-18808-Ljbffr