Brand & Creative Director (M/F)
2 weeks ago
p>Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. p>The Creative Director is responsible for creating and communicating the overall design vision of the Country Road product, ensuring it aligns with the brand's aesthetics and strategic objectives. This role oversees the development of design concepts and their accurate translation into complete and timely digital tech packs, driving consistency and excellence across the product range. The Head of Design works closely with cross-functional teams to ensure the range meets the company’s financial targets and strategic goals, maintaining the brand’s integrity and market positioning.Creative Direction:
Provide regular updates to the team on in-season updates/ ideas and inspirations for ideas to enhance each department's collection
Partner with brand leader, C&D and Marketing teams on translating the design vision into store, online and marketing campaigns.Responsible for the creative vision for the department, encompassing key trends, colour, styling and key items
Ensure that the range supports the product charter, aligned to brand essence, reinforcing brand position.Presentation of creative vision and range at buy and VM handover
Partner with Production to ensure the execution of high-quality product and innovative fabrications.Oversee Tech Design team in translating creative ideas into accurate, complete and timely tech packs. Ensure all products meet: 1) creative and aesthetic objectives 2) quality, functionality, construction and fit-for-purpose standards across all categories 3) regulatory and safety requirements, such as product labelling and packaging 4) financial parameters as set by Buyer
Oversee fit, material and construction and all details to ensure it aligns with the brand
Collaborate with overseas agents and key vendors to communicate styling and design concepts
Brief offshore agents/vendors to meet the requirements of the product – provide spec sheets and work with vendors and agents on selection of raw materials and components
Ensure that quality standards are understood and adhered to via agent and vendor base in conjunction with the technical design team
Collaborate with Buyers, Designers, and Production teams to ensure designs meet creative vision and commercial objectives, quality, and timely delivery of prototypes
Collaborate with vendors by providing clear briefs, attending fittings, and offering technical feedback
Attend overseas trips with Buying team to get creative inspiration and additionally to guide design team on styles, colour and fabrications.Drive a performance driven culture through a focus on the development of team members skills and capability
Ensure performance management processes are implemented in line with HR guidelines to support the succession planning process
Collaborate across group, building team cohesion and connection, to inspire and bring our House of Brands strategy to life.The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO.Since 1974, Country Road has built a legacy of effortless style and quality designs that are made to last. From its products to its partnerships and stores, the brand looks to drive positive change so you can feel proud of every Country Road purchase you take home.
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Creative Director
2 weeks ago
Country Road, Canada Country Road Full timeCountry Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available. The Creative Director is responsible for creating and communicating the overall design vision of...
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