Lifecycle Marketing Manager

4 weeks ago


Toronto Montreal Calgary Vancouver Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Victoria Surrey Halton Hills London Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada Thrivelia Full time

Lifecycle Marketing Manager - Klaviyo / CRM We’re hiring a Lifecycle Marketing Manager to own client outcomes, lead the creative process, and scale systems that print profit. Role basics Type: Full-time (employee or long-term contractor) Compensation: $60,000 - $65,000/year Timezone: 4+ hours UK/EST overlap (Mon–Fri) Core Stack: Klaviyo, Shopify, Attentive, Asana, Slack, Triple Whale, Lifetimely, Hiro Analytics, Figma Must-have experience (non-negotiable) Klaviyo for DTC (3–5+ yrs) with $1M+ attributed email revenue in the last 12 months or 3 brands ≥ $300k/quarter each. Pod leadership: led 1-3 team members (builder/design), ran weekly planning, wrote briefs, and QA’d builds. Architecture depth: 50+ flows shipped (welcome, post-purchase, replenishment, win-back, branching logic, event-triggered). Deliverability: Reputation warm-up, inbox placement improvement. Experimentation: planned/reported A/B tests across segmentation, offers, cadence, creative with clear hypotheses. Applications that don’t meet all five will not be reviewed. Why Thrivelia Purpose‑driven: We help people build a life rich in memories‑clients, customers, and our own team. High‑leverage work: Steer growth for fast‑moving DTC brands (wellness, apparel, consumer tech, subscriptions, and more). Standards + support: Clear direction, direct feedback, and teammates who care about the work—and each other. Real industry weight: Klaviyo Platinum Partner with deep ecosystem ties and early access to tools/tactics. We’re not just a retention agency, we’re a strategic growth partner. We move with urgency, own outcomes, and prove that world‑class results and a positive, collaborative culture can (and should) coexist. Let’s be direct Average partnership 18+ months because results are hard to walk away from. Waitlist for new clients due to reputation and outcomes. We don’t just “do email”, we help shape the future of retention. Who You Are Owner mindset: You chase outcomes, not tasks; decisive, data‑led, biased to action. Player–coach: You lead with empathy, raise the bar, manage briefs/timelines/QA, and jump in when needed. Revenue‑obsessed: You live in LTV, cohorts, placed‑order rate—not vanity metrics. Systems builder: You turn chaos into predictable profit with clear processes and checklists. Exceptionally clear communicator: You build trust with clients and keep a pod moving fast. What You’ll Do You’ll be accountable for Hitting brand‑appropriate channel mix (email 20–35% of revenue on average; higher for email‑led brands) while keeping unsub



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