Marketing Applied Science Specialist

1 week ago


Oshawa, Canada Cadillac Full time

Marketing Applied Science Specialist - Chevrolet & Cadillac – Cadillac Hybrid role based in Oshawa or Markham Elevation Centre, reporting at least three times per week. We need a data science and market research expert who can build advanced marketing models, interpret insights, and drive media and product strategy for G‑M’s vehicle brands. Key Responsibilities Lead cross‑functional projects to implement high‑impact, data‑driven solutions for vehicle brand marketing teams. Design, conduct, and analyze market research projects, including sampling, data collection, and presentation of findings. Develop consumer and competitive intelligence reports on market trends, consumer shifts, and auto‑show launches. Manage data and vendor relationships to incorporate research partner capabilities into analysis. Communicate research findings to brand teams, senior leadership, and dealer principals, building collaborative partnerships. Apply advanced data‑driven modeling techniques (exploratory analysis, preprocessing, model monitoring, visualization) to inform decision making. Work with diverse technical teams to deliver project deliverables that meet business needs and timelines. Use marketing media measurement techniques, including MMM, MTA, unified attribution, ROAS testing, and industry measurement platforms. Participate in marketing planning sessions with GM brands, agency partners, and external suppliers. #J-18808-Ljbffr



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