Analytics and Insights Manager
3 weeks ago
Analytics and Insights Manager - Oncology
Location: Pharma Campus (Mississauga) - Hybrid
A healthier future drives us to innovate, continuously advance science, and ensure everyone has access to the healthcare they need today and for generations to come. span>
As the Analytics & Insights Manager (AIM) you will be focused on delivering advanced market and customer analytics, expert insights and recommendations to internal partners on a range of business issues. These include: health care system dynamics and challenges, customer and patient journeys, market and customer segmentation, engagement and channel content and strategies, key assumptions for sales forecasting efforts, and overall business performance via KPI measurement at the product, franchise and patient impact level.
The AIM is responsible for primary (Qualitative & Quantitative) & secondary market research, specifically, managing the end-to-end process from business issue/problem identification, vendor selection, design, execution, analysis, reporting to delivery of strategic recommendations based on research insights.
The AIM will act as a strategic business partner to Integrated Therapeutic Area Teams and Functional teams by providing key insights gathered via research, analytics and competitive intelligence. The AIM will act as the steward of insights for strategy teams, integrating data from all relevant sources to support the development and measurement of business and customer strategies and tactics.
The Opportunity
As a subject matter expert in research methodologies and data sources relating to the health care system, pharmaceutical marketplace and stakeholders within these environments.
Lead the process for integrating data from multiple sources to provide deep business insights, proactively identify and communicate trends (issues and opportunities) through analytics, keeping them aligned with current company assets, needs, goals and strategies.
Perform complex analyses, translating the results in a way that can be intuitively understood and leveraged in business discussions and decision-making, while maximizing the value of data assets and providing insights into the impact of commercial strategies and activities.
Design primary market research studies (i.e. establishes actionable objectives, selects vendor, approves methodology and survey instrument, etc); manages vendors in implementation of said studies to yield relevant market and/or customer insights and recommendations; and, manages market research budgets.
Identify and integrate relevant secondary research resources with primary research (including competitive intelligence) to generate insights and recommendations that support decision making.
Actively contribute/participate in business planning and implementation to develop/revise customer segmentation, commercial effectiveness in delivering a unified Roche customer experience and providing/communicating information, insights and recommendations to drive effective, efficient and data-informed decision-making.
Who you are
You hold a minimum of a Bachelor’s Degree in life sciences or biotechnology and +5 years experience in analytics and/or Market Research in the pharmaceutical industry or health care sector.
You take pride in the quality of your work, deliver with excellence and are confident and comfortable presenting your ideas, insights and recommendations to cross-functional business partners and teams.
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