Regional Enterprise Marketing Leader, Americas

Regional Enterprise Marketing Leader, AmericasJoin to apply for the Regional Enterprise Marketing Leader, Americas role at SAP.Purpose and ObjectivesThe charter of the Americas Regional Marketing Team is to create best‑in‑class strategies and GTM initiatives with a customer‑first perspective to increase effectiveness, scale, and agility of regional campaigns and experiences built to scale and deliver impact. The team partners with Customer Success leaders to achieve cloud revenue objectives and pipeline health through high‑impact marketing programs that drive tangible, measurable market growth in the Americas.The RoleWe are seeking an experienced, Regional Enterprise Marketing Leader with a proven track record of designing and scaling strategic GTM programs in a matrixed, global organization and delivering innovative, programmatic campaigns at scale. The ideal candidate has minimum 10+ years of growth marketing and people‑management experience, with recent B2B SaaS enterprise demand generation and executive marketing experience.Prime ResponsibilitiesLead the creation and execution of innovative bespoke programs in close collaboration with Integrated Marketing and Customer Success teams to achieve revenue and pipeline goals.Develop and implement agile, differentiated marketing strategies spanning the entire customer lifecycle, including new account acquisition, expansion, and adoption.Provide strategic direction while ensuring alignment, integration, and collaboration across regional teams and Global Marketing corporate functions and Marketing Ops during joint business planning.Develop and drive adoption of best practices in account‑based marketing, demand generation, pursuit, CXO, and pipeline progression to support high‑value, strategic sales opportunities.Design and translate high‑impact marketing into actionable plans and orchestrate across multiple teams to drive omni‑channel execution.Drive innovation by encouraging experimentation with new channels, tactics, and technologies to push the boundaries of traditional approaches.Run a disciplined governance model to track performance management and clear results reporting.Maintain strong market and competitive knowledge of cloud markets and competitive landscapes.Program Execution & Marketing Operations ExcellenceCollaborate with marketing, sales, and account teams to identify target accounts and personas, understand key business challenges, and craft compelling value propositions.Deliver multi‑channel, personalized campaigns leveraging digital, events, content, and other channels to engage decision‑makers and influencers.Develop high‑impact account insights and thought‑leadership assets to support deal pursuit efforts.Orchestrate go‑to‑market efforts with a broader virtual team to ensure channel teams, content teams, and functional experts build aligned plans to achieve demand objectives.Plan and execute digital promotions, executive roundtables, and industry events, ensuring content creation, logistics, and performance tracking are effective.Define ABM frameworks, create a central resource hub of templates and guides, and optimize program performance against KPIs while driving innovation.Lead the team toward operational excellence, ensuring scalability, best practices, continuous learning, and a seamless transition from strategy to execution.Collaboration and Stakeholder ManagementPartner with sales teams and regional marketing to drive alignment and meet business needs.Influence senior leadership and key stakeholders, articulating the value of enterprise customer marketing and securing buy‑in for initiatives.Exemplify exceptional leadership and resource management to maximize the team’s potential while maintaining a high‑performance culture.Lead change management and transformation with transparency to deliver best‑in‑class marketing practices.Measurement and OptimizationSet clear goals, objectives, and KPIs for all marketing initiatives, ensuring they are tracked and achieved including program ROI and performance.Define and implement proven success metrics for ABM programs, track performance, and provide insights for continuous improvement.Track and report on campaign performance, engagement metrics, and influenced pipeline, providing insights for optimization of high‑impact campaigns and measuring ROI.Ensure rigorous measurement of impact on pipeline growth, deal acceleration, and revenue generation.Support Regional CMO on business reviews to report on performance and impact against marketing metrics and required optimizations.Experience & Key Skills10–15 years experience in B2B, high‑tech marketing and field marketing roles in large, global organizations.Proven track record of executing modern strategies targeting complex, enterprise‑level accounts.Strong understanding of top account and deal pursuit marketing methodologies and best practices.Experience in industries requiring long sales cycles and sophisticated solutions.Proficiency with B2B and strategic account platforms and tools (e.g., 6Sense, Marketo). Exceptional stakeholder management and influencing skills at all levels of the organization.Strong ability to analyze data, measure performance, and derive actionable insights.Ability to lead initiatives, influence stakeholders, and foster a culture of accountability.Global perspective and experience working across different regions and cultures.Knowledge of advanced marketing technologies, AI, and personalization tools.Education and QualificationsBachelor’s degree or equivalent required.MBA/Master’s degree or advanced executive education equivalent preferred.Benefits and InclusionSAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. SAP is committed to a culture of inclusion, focus on health and well‑being, and flexible working models to ensure that everyone feels included and can run at their best.Equal Employment OpportunityQualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail to Recruiting Operations Team: Careers@sap.com. #J-18808-Ljbffr