Product Marketing Manager

About Us Euna Solutions is a leading public sector SaaS provider focused on delivering innovative solutions that empower public servants to thrive in an ever‑evolving digital landscape. Our dynamic team values creativity, collaboration, and the ability to think outside the box. Join us and play a critical role in shaping how we communicate our brand and products to the world. Job Title Product Marketing Manager About The Role We are seeking a Product Marketing Manager to drive the go‑to‑market strategy, messaging, and positioning for our GovTech software solutions. Reporting to Director of Product Marketing, this role will collaborate closely with Sales, Customer Success, Product, and Technology teams to develop compelling product narratives, enable sales teams, and support revenue growth. The role will also partner with senior leadership for our Special Education software to understand their needs and serve as a strategic marketing advisor. Occasional travel may be required. Develop and execute go‑to‑market strategies for new product launches and enhancements, collaborating with Product and Marketing teams. Own and refine product messaging, positioning, and storytelling to communicate our value proposition effectively. Work cross‑functionally with Product Marketers across our product suite. Define and optimize the buyer/customer journey, ensuring clear value messaging at every stage. Conduct market and customer research to understand pain points, trends, and opportunities within the public sector. Create and maintain competitive intelligence insights to inform positioning and differentiation strategies. Guide digital and demand team members and agency resources to execute marketing plans. Develop sales enablement materials, including pitch decks, battle cards, FAQs, and value frameworks. Provide onboarding and training content for sales enablement, partnering with Product Management. Support sales enablement team members with ongoing competitive intelligence and market insights. Work closely with Product Management to align marketing efforts with the product roadmap. Collaborate with Demand Generation and Digital Marketing teams to create compelling campaigns that drive awareness and pipeline growth. Partner with Customer Success to develop case studies, testimonials, and proof points that demonstrate real‑world impact. Guide website content creation for product‑specific areas. Track and analyze the success of product marketing initiatives, providing insights to refine messaging and positioning. Measure campaign efficacy with the demand team. Leverage data and customer feedback to iterate on marketing strategies and improve product‑market fit. Qualifications 5+ years of product marketing experience, preferably in SaaS, B2B technology, or public sector software. Strong understanding of go‑to‑market strategies, value‑based messaging, and competitive positioning. Proven ability to develop compelling narratives that resonate with multiple audiences, including government agencies and public institutions. Experience working cross‑functionally with Sales, Product, and Customer Success teams. Excellent writing, storytelling, and presentation skills. Understanding of sales and marketing funnel. Analytical mindset with the ability to translate data into actionable insights. Self‑starter with a strategic mindset and a passion for driving business impact. Multi‑disciplined marketer with experience in digital and demand marketing is a plus. Why Join Us Make an impact: Help shape how public sector organizations adopt and leverage technology to serve communities better. Growth opportunities: Be part of a growing company where your contributions will be valued and recognized. Collaborative culture: Work with a team of talented professionals passionate about making a difference. What We Offer Competitive salary and benefits package. Supportive hybrid schedule with a collaborative, fun working environment. Opportunities for professional growth and skill development. Location This position will be hybrid with 3 days per week in our Oakville, ON office (Tuesday, Wednesday, and Thursday). About Euna Solutions Euna Solutions® is a leading provider of purpose‑built, cloud‑based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America. Recognized on Government Technology’s GovTech 100 list, we are committed to advancing public sector progress through innovative SaaS solutions. Learn more at www.eunasolutions.com. Accessibility & Inclusion We are committed to providing a comfortable and accessible interview process for every candidate. If you need accommodations throughout our hiring process, please let us know. Contact For any inquiries or requests regarding accessibility at Euna Solutions, please email recruiting@eunasolutions.com or call our office at 1.877.707.7755. Upon request, we will provide appropriate accessible formats or arrangements as soon as practicable. #J-18808-Ljbffr