BD Sherpa

BD Sherpa (Fractional GTM & Business Development Partner) Contract Role ─ Senior Freelancer / Consultant / Fractional Operator 10–25 hrs/month · 3-month contract · $1,500–$4,000/month · $150–$250/hr Remote (Canada preferred) About the Role I’m hiring a fractional BD & GTM Sherpa – a strategic partner who can help me discover the right ICP, simplify a complex advisory offer, clarify the narrative, and run early GTM experiments that feel calm, focused, and human. This is not an SDR role. This is not a marketing executor. This is a co‑creative partner who helps me think, clarify, and build the first version of a repeatable revenue system for Caldwell Creative / The Adaptive Organization™. If you enjoy early‑stage GTM, positioning, narrative design, and collaborating closely with a founder, this may be an excellent fit. Why I’m Hiring My work is deep, human-centered, and transformational – leadership development, culture design, and organizational systems for creative teams and people‑first companies. But depth comes with complexity, and I’m at a stage where I need a strategic partner to help: sharpen my ICP simplify my front‑door offer clarify the messaging design small experiments that help us learn quickly and build the early revenue engine with me, not for me I’m looking for someone who loves bringing clarity to ambiguity and momentum to early‑stage growth. What You’ll Help With 1. ICP Discovery & Validation Identify high‑fit segments Analyze conversational patterns, market cues, and customer language Build testable ICP hypotheses and run small validation loops Help clarify who responds quickest and strongest to our value 2. Offer Simplification & Packaging Turn complex frameworks into a clear, compelling 6–8 week front‑door offer Define deliverables, transformation, outcomes, and pricing Build a narrative buyers understand instantly 3. Messaging & Positioning Clarify the value prop for The Adaptive Organization™ Differentiate the work from EOS and other rigid operating models Build messaging frameworks, positioning statements, and value props Create cold outreach messaging, landing page copy, and sales language Help build a messaging library that scales into future BD roles 4. Early GTM Experiments Design small, low‑pressure outbound and messaging tests Support (and occasionally run) light outbound alongside me Explore partnerships and warm‑intro routes Optional: guide small, low‑spend paid ad tests for validation only (No funnels, scaling, or performance marketing) 5. Foundation for Scale CRM workflow setup (Pipedrive) Create playbooks, ICP files, messaging libraries Document learnings from experiments Build the groundwork for a future SDR/BD hire What Working Together Looks Like Clarity over complexity. We work in short cycles with clear, achievable next steps. No bloated GTM plans. No 60‑page decks. The emphasis is on learning quickly and reducing cognitive load. Co‑creation, not command‑and‑control. You help interpret patterns across conversations, shape offer language, design experiments, and make thinking sharper — not heavier. Light execution with strategic depth. You produce drafts, messaging variations, outbound tests, and early GTM experiments. I respond quickly. We iterate together. Calm, honest communication. Transparent async updates, thoughtful discussions, and psychological safety. The more human the collaboration, the faster we move. A high‑trust partnership. If something isn’t working, we surface it early, adjust, and move forward. Curiosity, honesty, and adaptability matter more than polished perfection. Who This Role Is For think strategically and execute lightly have strong positioning and messaging instincts understand creative agencies or founder‑led services can simplify complex ideas quickly enjoy early‑stage GTM and experiment‑driven learning like shaping narrative and value propositions are emotionally intelligent, calm, and collaborative enjoy being a thought partner to a founder love helping create clarity where there is ambiguity Who This Role Is NOT For want high‑volume outreach or quota‑based work only execute tasks without strategic thinking expect everything to be defined before you can begin prefer rigid structures or corporate workflows dislike ambiguity or early‑stage messiness want to build large‑scale funnels or heavy performance marketing are looking for a full‑time position or agency contract What Success Looks Like in the First 90 Days By Week 4 ICP hypotheses clarified Front‑door offer simplified Messaging framework drafted Early experiments running My cognitive and emotional load reduced By Week 8 Validated messaging Early pipeline signalsConfident outbound rhythm Partnership conversations emerging Offer refined based on buyer reactions By Week 12 Confirmed ICP Buyer‑validated front‑door offer Clear narrative and value prop Repeatable GTM foundation SDR‑ready workflows and messaging library Compensation & Engagement Hours: 10–25 hours per month Rate: $150–$250/hr Monthly Range: $1,500–$4,000 (capped) Initial Contract: 3 months, extendable Ideal For: Senior freelancer, strategist, fractional GTM/BD operator Remote, flexible, collaborative About The Adaptive Organization™ I help creative agencies and people‑first teams grow without losing their culture or creative spark. Through clarity, collaboration, and adaptive leadership systems, I help founders shift from bottlenecks to shared ownership and sustainable momentum. This role helps shape the next evolution of that work by building the early revenue engine with me. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Business Development and Sales Industries Business Consulting and Services #J-18808-Ljbffr