Marketing Manager

OverviewCity Experiences is seeking a Marketing Manager for our City Cruises operation in Niagara Falls.About YouThis person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.About the OpportunityCity Cruises Canada is seeking a talented Marketing Manager with the ability to drive growth and brand visibility to join our dynamic team. As part of our team, The Manger be entrusted with executing our marketing initiatives. The role will involve the development and implementation of both strategic and tactical marketing plans. This role is a blend of creativity, coordination skills, and leadership that offers an exciting opportunity to make a significant impact on our organization. The position of Marketing Manager reports to the Vice President, Sales & Marketing.Essential Duties & ResponsibilitiesMarketing Magic: Oversees the development of creative assets, including digital content, email marketing campaigns, advertising materials, and promotional collateral that make our sales team shinePlanning to Grow: Plans, develops, and executes multiple marketing initiatives to drive sales and support revenue goalsBe Social: Manages and grow our social media presence by creating and curating relevant content that reflects the brand's voice and valuesVendor Management: Coordinates initiatives with media partners, ensuring timely and accurate delivery of creative assetsWebsite Management: Ensures company website is up to date, and our online content shines bright in search results, driving more eyes and traffic to the siteClient Interaction: You’ll be the project manager, meeting with internal stakeholders, listening to their wants, asking the right questions, and capturing their marketing needsPromoting Partnerships: Coordinates event sponsorships, collaborate with influencers, and brand ambassadors, and manage donation requests as we proudly support local nonprofitsTracking for Success: Tracks campaign budget and production spending to ensure projects are on time and on budgetCompletes any other duties as assignedRequirements & QualificationsDegree/diploma in Communications, Business, or related fieldTwo (2) years tourism/hospitality experience preferredDemonstrable experience in marketing, together with the potential and attitude required to learnExperience working with media partners/agenciesExperience with project management methodologies and toolsA sense of aesthetics and a love for great copy and witty communicationStrong project management skills to drive marketing initiatives from start to finishProficient in digital marketing techniques, including social media, SEO/SEM, and email marketingExcellent organizational and planning skillsExcellent verbal and written communicationPersonable and able to work in a team environmentCan execute independentlyStrong attention to detailCreative and innovative thinkingAbility to multi-task and work in a fast-paced environmentAbout UsCity Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.The RESPECT Service SystemThe RESPECT Service System embodies City Experiences’ mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.EEO StatementCity Experiences is proud to be an Equal Employment Opportunity employer. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of harassment and/or discrimination of any type, including but not limited to discrimination and/or harassment based upon race, citizenship, place of origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, genetic characteristics, receipt of public assistance and record of offences.City Experiences employment and workplace decisions will be based on company needs, job requirements and individual job qualifications and skills. City Experiences will comply with provincial and federal legislation relating to equal employment opportunities and employment equity. #J-18808-Ljbffr