Customer Marketing Manager

4 weeks ago

Ottawa, Ontario, Canada Assent Compliance Full time

Company Description

Assent is the leading solution for supply chain sustainability tailored for the world's top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren't built with sustainability in mind. That's where we step in. With insights from experts, Assent is the tool manufacturers trust for comprehensive sustainability.

We are proud to announce that Assent has crossed the US$100M ARR milestone, granting us Centaur Status. This accomplishment, reached just 8 years following our Series A, makes us the first and only Certified B Corporation in North America's SaaS sustainability industry to celebrate this milestone.

Our journey from $5 million to US$100M ARR in just eight years has been marked by significant growth and achievements. With our $350 million US funding led by Vista Equity Partners, we're poised for even greater expansion and are on the lookout for outstanding team members to join our mission.

Hybrid Work Model

At Assent, we proudly embrace a remote-first work model, valuing the flexibility and autonomy it provides our team. We also acknowledge the intangible benefits of occasional in-person workdays. For team members situated within 50 kms/31 miles of our five global offices in Ottawa, Eldoret, Penang, Columbus, and Amsterdam, you can expect to come into the office at least one day a week. Similarly, those near our co-working spaces in Nairobi and Toronto are encouraged to work onsite once a month.

Job Description

We are seeking an innovative and data-driven Customer Marketing Manager to build and execute a comprehensive customer marketing program focused on both retention and expansion. This role is critical in balancing our go-to-market efforts between acquiring new business and maximizing growth from our existing customer base.

The Customer Marketing Manager will be responsible for developing targeted programs that drive engagement, cross-sell/upsell opportunities, and pipeline acceleration. They will work closely with Sales, Product, and Customer Success to align marketing efforts with customer needs while leveraging data, AI-driven insights, and automation to scale personalized engagement.

Additionally, this role will collaborate closely with our Customer Advocacy lead, ensuring marketing programs complement advocacy efforts such as peer reviews, case studies, and customer reference initiatives.

Key Responsibilities:
  1. Customer Marketing Strategy & Execution:
    • Develop and implement a customer-first marketing strategy that drives engagement, retention, and expansion within our 800+ customer base.
    • Own and optimize the customer lifecycle journey, identifying key touchpoints to increase adoption, reduce churn, and create expansion opportunities.
    • Create and execute personalized campaigns that showcase additional product value and align with customer pain points and business goals.
  2. Cross-Sell & Upsell Programs:
    • Leverage white space analysis to identify untapped revenue opportunities within existing accounts.
    • Partner with Sales and Product teams to design and execute targeted cross-sell and upsell campaigns that drive product adoption.
    • Develop messaging frameworks that support Sales in effectively communicating expansion opportunities to customers.
  3. Collaboration & Alignment:
    • Work closely with Sales and Customer Success to ensure seamless execution and follow-up on customer marketing initiatives.
    • Align customer marketing initiatives with events and webinars, ensuring these programs support pipeline acceleration and deeper customer engagement.
    • Collaborate with the Customer Advocacy lead to integrate success stories, case studies, and customer references into customer marketing programs.
  4. Technology & AI-Driven Innovation:
    • Leverage AI-powered tools to scale customer marketing efforts, personalize engagement, and predict customer needs.
    • Utilize marketing automation and CRM systems to deliver timely, relevant communications tailored to different customer segments.
  5. Performance Analysis & Optimization:
    • Track, measure, and report on customer marketing KPIs, providing actionable insights to improve program effectiveness.
    • Use data-driven decision-making to continuously refine campaigns, ensuring they drive measurable business impact.
Qualifications

We strongly value your talent, energy and passion. It will also be valuable to Assent if you have the following qualifications:

  • Bachelor's degree in Marketing or a related field.
  • 5+ years of experience in customer marketing, preferably within B2B SaaS.
  • Proven track record of developing and executing successful customer marketing programs that drive retention and expansion.
  • Strong analytical skills, with the ability to leverage data to identify opportunities and optimize strategies.
  • Experience working with marketing automation platforms (e.g., Pardot, 6Sense) and CRM tools (e.g., Salesforce).
  • Excellent communication and collaboration skills, with the ability to influence cross-functional teams.
  • Passion for innovation, AI-driven marketing, and delivering exceptional customer experiences.
  • Comfortable working in a fast-paced, dynamic environment and adapting to evolving priorities.

Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform the aforementioned duties and responsibilities satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.

Additional Information

Life at Assent

Wellness: We believe that you and your family's well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more.

Financial Benefits: It's not all about the money – well, it's a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more.

Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives.

Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.

At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).

Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success.

If you require assistance or accommodation throughout any part of the interview and selection process, please contact talent@assent.com and we will be happy to help.

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