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Website Delivery Manager
3 months ago
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job DescriptionThe Website Delivery Manager is a key cross-functional member of the Website Channel team responsible for leading Website projects and Website programs on AEM (Adobe Experience Manager) utilizing AbbVie’s Digital Marketing Platform (ADMP) with focused support following the Website Processes & Operating models.
This position will lead and drive projects and activities to meet business objectives for US Commercial Website projects. Requires collaboration with internal and external cross functional partners in driving implementation for new and existing projects.
The Website Delivery Manager is responsible for assigned internal brand team’s Website needs across Consumer and HCP (health care professional), working with cross functional team members and partners to align and execute on Website projects – including content updates, maintenance and enhancements to branded and unbranded websites. Additional areas of focus include supporting SEO, Tagging, Analytics, Testing & Personalization, intake for content optimization workstreams and partnering with appropriate IT partners for development execution of workstreams while identifying process improvement opportunities.
As a member of the AbbVie Digital Lab supporting our brand franchises, the Website Delivery Manager is responsible for supporting multiple stakeholders and coordinating across a large matrixed organization of stakeholders including: Marketing, IT, AORs, Agency partners, Analytics and Marketing Operations. This role will lead and manage tactical execution of website projects in order to meet and exceed business goals and on-time delivery.
- Relationship Management: Establish and maintain high-quality relationships with key leaders, across all cross-functional areas within the company and develop a thorough understanding and knowledge of the business and challenges.
- Initiate and Plan Program/Project: Responsible for building the plans and resource needs to accomplish business objectives. Develop and maintain project documents, timelines, project checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
- Program/Project Control: Assess the degree to which changes to scope, issues and risks will affect the program working with the business lead and business partners to gain agreement for resolution. Measure performance to assure the program is progressing as compared to original plan and budget.
- Executing and Closing Program/Project: Lead program/project teams in developing and executing a program plan ensuring that authorized resources are obtained to ensure all activities are performed. Gain approvals, QA test, and verify data inputs/outputs. li>
- Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
- Keep abreast of new digital technology by participating in professional organizations, as well as attending industry seminars and conferences.
- Be hands-on with content authoring teams and MRP (material review process) submission for key project types that are in-housed and enable elimination of hand offs and quick delivery for initiatives that are high priority.
- Account for platform or other related technology needs beyond current core platforms in place for website that need to be established or introduced to achieve the benefits and allow for streamlined and efficient operations in the new model.
- Measure the operations and stability of websites including assurance that the site is operating and optimized appropriately to operational standards.
- Implement changes across the organization in an efficient way that doesn’t impact key business priorities – sequence the rollout to account for key priorities.
- Bachelor’s degree in Business or Marketing or equivalent experience.
- 3-5 years of experience supporting digital marketing, digital project management, Website within the Pharmaceutical Industry experience, preferred.
- Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment. Demonstrates a clear aptitude for managing projects. Ability to assign priorities and meet delivery dates.
- Demonstrated experience with start-to-finish planning/executing omnichannel digital/WEBSITE programs, including Websites, email, emerging media tactics, mobile (apps/sites/media/SMS).
- Must have thorough understanding of measuring impact of digital/website including social analytics, SEO measurement/management, digital/mobile metrics.
- Excellent written, verbal and interpersonal communication skills to work effectively with all levels of management, teams, and vendors including the ability to communicate with both business and technical individuals.
- Exceptional knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook, Smartsheet.
- Builds strong relationships to enable higher performance.
- Embraces the ideas of others, nurtures innovation and manages innovation to reality.
- Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
- Exceptional functional knowledge and expertise on digital marketing platforms, e.g. Adobe Marketing Cloud, Websites.
- Acumen for how digital agencies operate: scope of work process/mgmt., li>
- Strong project management abilities and critical work tool experience, e.g. Excel, Visio, MS Project, PowerPoint, Smartsheet, Workfront, Trello.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. p>
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.