Martech Architect

3 weeks ago

Toronto Montreal Calgary Vancouver Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Victoria Surrey Halton Hills London Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada Info-Tech Research Group Full time

Martech Architect - Canada (Remote) Martech Architect bridges marketing strategy and technical execution — designing how data, automation, and personalization flow across platforms. This role aligns Salesforce Marketing Cloud (or related tools) with CRM, Data Cloud, and web ecosystems to deliver unified customer experiences. Key Responsibilities Design the integration architecture across CRM, Marketing Cloud, and data platforms. Define audience segmentation, data activation, and campaign automation strategies. Work with marketing and data teams to align journeys, triggers, and KPIs. Establish governance for marketing data models, consent management, and API usage. Recommend and implement Martech stack enhancements aligned with business growth. Required Qualifications 6+ years in marketing technology architecture or CRM integration. Hands‑on experience with Salesforce Marketing Cloud, Account Engagement, or similar. Strong understanding of first‑party data strategy, CDP concepts, and API integrations. Ability to translate marketing goals into technical automation frameworks. Preferred Skills / Nice‑to‑Haves Experience with Data Cloud, Journey Builder, and Marketing Cloud Personalization. Familiarity with analytics and attribution models. Understanding of privacy frameworks (GDPR, CASL, CCPA). Language Skills Bilingual proficiency in French, Spanish or German is nice‑to‑have to support our diverse client base across North America and globally. Seniority level Mid‑Senior level Employment type Full‑time Job function Design, Art/Creative, and Information Technology Industries IT Services and IT Consulting EEO Statement Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process. #J-18808-Ljbffr

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