Product Marketing

Product Marketing & Strategies Specialist (ISP) Join to apply for the Product Marketing & Strategies Specialist (ISP) role at Canon Canada. Key Responsibilities Lead the development and optimization of dynamic reseller, dealer, and retailer programs and promotions for Canon Canada’s ISP products—driving category growth and delivering impactful sales results. Analyze print volumes and market trends to uncover customer usage patterns, then craft strategies that strengthen loyalty to Canon’s genuine products. Identify high-potential verticals and applications for ISP products and solutions, and design innovative subscription programs that elevate Canon Canada’s market position and boost sales performance. Create and optimize promotional strategies for the Automatic Replenishment Program—tracking results, spotting growth opportunities, and driving customer engagement to boost enrollment and retention. Provide Amazon promotion support and analyze performance in coordination with internal marketing teams and external vendors. Measure the success/failure of the Canon Canada ISP product launches, by assessing sales performance and proposing corrective sales and marketing actions when necessary. Generate reports for product categories for Canon Canada’s ISP product lines and disseminate information to Canon Japan and Canon USA. Create presentations and other tools to communicate Canon Canada’s ISP product lineup, propositions, and strategies to the dealers and distributors. Qualifications Post-Secondary education in Business or Marketing. Minimum of 3 years of experience in product marketing, preferably in Consumer Electronics. Effective time management and multitasking skills to balance multiple priorities and meet deadlines. Strong analytical skills to apply data-driven insights and creative strategies to develop business growth opportunities. Intermediate project and process management skills to support cross-functional initiatives. Strong Excel skills—including pivot tables and basic formulas such as VLOOKUP and PowerPoint to create clear impactful presentations. Basic equipment operation skills to use Canon product offerings. Hybrid Work We offer a Hybrid work schedule. You will be in the office Mondays and Wednesdays each week, and can work from home for the remainder of the week (subject to specific business needs requiring office attendance). When working from home, a reliable internet connection is required. Remote work is supported with cloud-based applications and collaboration tools. Benefits Comprehensive health coverage plan that includes medical, dental and vision. Life insurance, disability and wellness programs. Vacation, Paid Personal Time and Sick days. Matching RRSP contribution & Profit-Sharing Program. Tuition Assistance Program for professional continuing education. Discounts on Canon products, retailers, memberships and more Employee Perks Free coffee and snacks. On-site cafeteria and outdoor patio. Employee gym and fitness centre. Employee referral program. Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products. Community involvement. Employee Appreciation Events. As an equal opportunity employer, we welcome applications from all backgrounds and are committed to supporting and celebrating the diversity in our workforce. While we appreciate all applicant submissions, only those considered to be most qualified will be contacted for further assessment. Canon Canada is proud to provide accommodation(s) during the recruitment process. For applicants requiring accommodation in the recruitment and assessment process and when hired, please contact us at accessibility@canada.canon.com or at 1-855-531-3850 or 905-863-8713. To learn more about Canon Canada, visit careers.canon.ca. #J-18808-Ljbffr