Senior Marketing Research Advisor

2 weeks ago


Montreal, Canada National Bank of Canada Full time

Senior Marketing Research Advisor at National Bank of Canada Join the Voice of the Client team as a Senior Marketing Research Advisor. In this role you will influence brand strategy and client experience by transforming insights into actionable business decisions. Responsibilities Orchestrate brand metrics, leverage associated data, carry out post-tests and support brand teams through client insights. Define client satisfaction targets: develop scenarios consistent with strategic orientations, establish business rules and collaborate with the analytics team to ensure they are applied. Monitor and validate NPS results as part of the monthly Power BI dashboard production. Act as an expert advisor for multidisciplinary teams from different business lines and value chains. Plan and oversee primary research projects, then shape, socialize and activate the resulting insights. Analyze feedback and conduct sector reviews, including quarterly and ad‑hoc analyses. Your Team The Voice of the Client & Client Experience sector has more than 30 specialists who work agilely, proactively and collaboratively to improve the client experience and optimise digital journeys. You report to a manager who values autonomy, curiosity and excellence in execution. Prerequisites A relevant bachelor’s degree and at least eight years of experience, or a relevant master’s degree and at least five years of experience with solid experience in marketing research. Strong ability to analyse, interpret and synthesise qualitative and quantitative data. Experience in marketing research, performance measurement or analysing client insights. Knowledge of banking and proficiency in text analysis or artificial intelligence tools (assets). Benefits Competitive compensation. Health and wellness program, including many options. Flexible group insurance. Generous pension plan. Employee Share Ownership Plan. Employee and Family Assistance Program. Preferential banking services. Opportunities to get involved in community initiatives. Telemedicine service. Virtual sleep clinic. About the Company We’re a bank on a human scale that stands out for its courage, entrepreneurial culture and passion for people. Our mission is to have a positive impact on peoples’ lives. Our core values of partnership, agility and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier‑free workplace that is accessible to all employees. We welcome all candidates and strive to make our recruitment process fully accessible. If you require accommodation, let us know during your first conversations with us. Additional required languages: English, French. Position Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industry: Banking Location: Montreal, Quebec, Canada Salary: CA$70,000.00–CA$85,000.00 #J-18808-Ljbffr



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