Director, Search Engine Marketing

5 days ago

Edmonton, Alberta, Canada Inspirato Full time
Title: Director, Search Engine Marketing
Reporting to: SVP, Marketing
Location: Edmonton, Canada
This role will begin as a remote position but will transition to a full-time, in-office role once our office is established. Remote work prior to solidifying our Edmonton office will need to be conducted from Alberta.

Inspirato is seeking an experienced Director, Search Engine Marketing to lead our performance-driven SEM strategy and execution. This role is critical in accelerating business growth by maximizing reach among luxury travelers, optimizing digital acquisition strategies, and ensuring efficient media spend to expand our brand presence. The ideal candidate is a data-driven, hands-on leader with extensive experience in Google Ads and Microsoft Ads, highly skilled in managing large-scale SEM campaigns, and focused on leveraging search to expand brand reach and drive engagement. This individual will work cross-functionally with Marketing, Brand, Analytics, and Sales teams to develop and optimize our search-first growth strategies while driving continuous improvement through testing, measurement, and innovation.

Key Responsibilities
  1. Own and execute the SEM strategy to maximize brand visibility among affluent travelers and drive engagement.
  2. Manage and optimize a large-scale SEM budget, ensuring efficient allocation and cost-effective performance.
  3. Oversee all paid search efforts across Google Ads and Microsoft Ads, implementing best-in-class execution.
  4. Lead ongoing testing and experimentation for creative, landing pages, and bidding strategies to improve campaign effectiveness.
  5. Collaborate with Brand, Website, and Content teams to align messaging and creative with search intent.
  6. Implement and evolve tracking, measurement, and attribution models to enhance performance visibility and optimize campaign investments.
  7. Stay ahead of industry trends, privacy regulations, and platform best practices to ensure compliance and maximize effectiveness.
Experience & Qualifications
  1. Proven track record of managing and optimizing large-scale SEM budgets while driving cost efficiency and maximizing impact.
  2. Expert-level knowledge of Google Ads and Microsoft Ads, including search strategies, bidding models, and campaign optimization.
  3. Deep expertise in conversion rate optimization and bid strategy execution.
  4. Strong analytical skills with proficiency in Google Analytics, Looker, or similar reporting tools.
  5. Ability to work cross-functionally and lead strategic initiatives in a fast-paced, high-growth environment.
  6. Passion for continuous testing, learning, and innovation in digital marketing.
Compensation: $94,000 - $115,000 CAD Base Salary
We believe in building a compensation structure that reflects the comparable market pay rate for positions at companies similar in size, revenue generation and geographic location; in addition to individual factors including seniority, performance-based merit, education/training, and experience related to scope of responsibilities.
Bonus: Eligible for the company's bonus plan, with a target of up to 12.5% of your annual salary.
Retirement Savings Plan: Eligible to participate in the company's retirement plan.
Paid Time Off: Accrues each pay period, totaling 15 days annually, plus nine paid holidays.
FAM Trip: After one year of employment, eligible for one three-to-four-night stay per calendar year in an Inspirato property, subject to availability and program terms.

About Us
Based in Denver, Colorado, Inspirato (NASDAQ: ISPO) is a luxury travel company providing affluent travelers access to a managed and controlled portfolio of hand-selected vacation options to ensure world-class service and certainty. Our portfolio features 100+ destinations, 350+ luxury homes, 50+ hotels and resorts, and custom travel experiences worldwide, available exclusively to our members. At Inspirato, our mission is to inspire lasting memories and relationships by enhancing the way our members experience the world. Guided by our core values of care, courage, collaboration, and curiosity, we strive to deliver exceptional service and unique travel opportunities that create unforgettable experiences. Join us in our journey to enrich lives through meaningful connections and inspire a world of lasting memories

Equal Opportunity Employer
We are passionately committed to promoting diversity, equity, and inclusion in all we do—within our workplace, through our business initiatives, in our marketing efforts, and in the causes we support. As an innovator in the industry, we recognize the valuable role diverse perspectives play in keeping us at the forefront of our business. Together, we span ages, abilities, cultures, races, religions, gender identities, and sexual orientations. We not only embrace those differences; we celebrate them. Inspirato is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are dedicated to fostering an inclusive environment where everyone feels valued and respected.

California applicants can access Inspirato's California Applicant and Employee Privacy Policy here: https://www.inspirato.com/legal-pages/california-applicants

Application deadline: All applications are due by 5pm MST, March 7th.
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