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Vice-President, Administration and Services

1 month ago

St Catharines, Ontario, Canada Society for College and University Planning Full time

As the Vice President of Sales , you will be responsible for defining and executing Axya's sales strategy to drive revenue growth and expand our market presence. You will lead and grow a team of sales professionals, establish scalable sales processes, and foster a performance-driven culture. This role requires a strategic thinker with hands-on execution capabilities, deep expertise in B2B SaaS sales, and a track record of scaling startups from Seed to Series A and beyond.

Key Responsibilities

Sales Leadership & Strategy

  • Develop and execute a scalable sales strategy to drive customer acquisition and revenue growth.
  • Set clear KPIs and revenue targets for the sales team, ensuring consistent overachievement.
  • Lead, mentor, and scale a high-performing sales organization, including Account Executives, SDRs, and Sales Operations.
  • Build a data-driven sales culture with clear forecasting, pipeline management, and performance analytics.
  • Own the full sales cycle , from lead generation to contract negotiation and close.
  • Drive enterprise sales strategy , selling to business C-level executives and large organizations.
  • Identify and build strategic partnerships and channel sales opportunities .
  • Develop playbooks, refine value propositions, and create repeatable sales motions.

Startup Growth & Expansion

  • Establish and refine scalable sales processes , ensuring smooth transition from Seed to Series A and beyond.
  • Implement best practices for outbound and inbound sales, account-based selling, and demand generation.
  • Collaborate cross-functionally with Marketing, Customer Success, and Product to align go-to-market efforts.
  • Spend at least 30% of your time on customer calls , understanding their challenges and ensuring Axya's solutions deliver value.
  • Develop strong relationships with key accounts, ensuring high retention and upsell opportunities.
  • Act as a thought leader and evangelist for Axya, representing the company at industry events and conferences.

Qualifications & Experience

Must-Have Requirements

  • 10+ years of experience in sales and sales leadership, with at least 5 years in senior leadership roles .
  • Proven track record in B2B SaaS sales , with experience in subscription-based revenue models and customer retention strategies.
  • Enterprise sales expertise , including complex sales cycles, C-suite negotiations, and strategic partnerships .
  • Experience working at an early-stage startup (Seed) and scaling it to Series A and beyond .
  • Ability to build sales playbooks, define scalable sales processes, and implement a data-driven approach .
  • Passion for customer engagement , spending 30%+ of time on customer calls .
  • Strong ability to hire, coach, and develop top-tier sales talent.

Preferred Requirements

  • Bilingual (English & French) – Strong preference for candidates fluent in both languages.
  • Experience selling procurement, supply chain, or enterprise software solutions .
  • Knowledge of Salesforce, HubSpot, or other leading CRM tools for sales operations and pipeline management.

What We Offer

Competitive salary with performance-based incentives.

Equity options in a fast-growing startup.

Opportunity to shape and lead the sales strategy at a high-growth company.

A collaborative and dynamic work environment where your impact will be significant.

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