Position: Digital Marketing Coordinator

3 weeks ago


Halifax, Canada Ittelecom Full time

As the Digital Marketing Coordinator you will be primarily responsible for the planning and execution of key Marketing objectives as they relate to customer engagement and brand identity. The role encompasses tasks related to creating and driving an integrated marketing strategy; one able to engage, align and inspire clients with the company's vision and business strategy. The position represents key aspects of how the company connects and relates to current and prospective customers, and partners closely with the wider Sales, Operations, Engineering and Executive teams, to shape, drive and deliver a clear and effective online marketing platform. Key Responsibilities Communications and Branding Develop, manage and maintain company online presence including website, and social media accounts (Facebook, LinkedIn, Twitter, Instagram) Develop bi-weekly news articles to secure adequate website engagement and search engine priority listings, including linking to social media account posts Develop other online initiatives and themed posts for social media (e.g., employee spotlights, vessel and equipment highlights, project milestones, etc.) Work with 3rd parties in development of engaging video content positively depicting company’s operations for use as marketing material. Maintain and improve on existing digital and print documentation e.g., sales brochures, presentation templates and marketing specification sheets for company vessels and equipment Creating landing pages, blogs, and other social media posts Coordination of tradeshow and technical conference announcements, including public outreach over social media and other channels for meeting invitations and to broadcast attendance General Oversee purchase of IT branded giveaways (koozies, USBs, clothing, hot sauce, golf balls, etc.), glossy brochures, and other materials including maintaining adequate inventory and reordering when necessary. Coordinating, placing order for project related merchandise (e.g T-shirts, sweatshirts, tuque’s etc.) ensuring that it meets with company branding standards. Coordination and execution of planned external events such as larger client dinners, IT-hosted or co-hosted events, and liaising with venue staff and other stakeholders, creation of attendee lists, issuance of invites, and management of RSVP’s Act as primary point of contact for hosting of customers during meetings at and visits to the Cable Base, including arrangement of appropriate refreshments and catering, and parting gifts if/when necessary Establish, maintain and augment digital catalogue of IT photos, videos and other marketing materials Engage with the wider Sales team to ensure alignment on overall Sales & Marketing objectives. Position Requirements Bachelor’s degree from an accredited university in a related field Exceptional interpersonal skills, including effective communication, relationship‑building and collaboration Attention to detail and ability to work well in a team environment. Excellent oral and written communication skills Excellent facilitation, design, and organization skills Ability to priorities, produce excellent and timely work results Previous experience in planning, delivering, and maintaining online content in a professional/business capacity Ability and capacity to travel internationally Applicants with previous marine/offshore experience and/or in a sales and marketing role are preferred #J-18808-Ljbffr



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