Integrated Campaigns Manager

Join to apply for the Integrated Campaigns Manager role at Twilio Get AI-powered advice on this job and more exclusive features. Who We Are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. See yourself at Twilio: Join the team as Twilio’s next Integrated Marketing Campaign Manager. About The Job Twilio is seeking a strategic, data-driven Integrated Marketing Campaign Manager to lead global, cross-functional campaigns for our most important customer use cases and business moments. You’ll turn strategy into action—aligning teams, shaping compelling narratives, and using data and AI to drive performance. Partnering across marketing, sales, and product, you’ll deliver impactful, scalable programs that embody the Twilio Magic through creativity, collaboration, and measurable results. Responsibilities Own and drive strategic, full-funnel campaigns across Twilio’s core use cases (e.g. Marketing & Promotions, Customer Data Management), ensuring clear objectives, compelling narratives, and measurable outcomes. Lead campaign planning and strategic development for major product and business launches—connecting customer insights, market trends, and business goals to shape the go-to-market approach. Identify market opportunities using data, customer insights, and business priorities to create impactful programs. Leverage tools like Salesforce, Tableau, 6sense and AI-powered platforms (e.g. for segmentation, message testing, or campaign optimization). Collaborate with global partners across Marketing, Sales, and Enablement to deliver aligned, results-driven campaigns, ensuring seamless project coordination and clear communication across teams. Own end-to-end project management for complex, multi-team campaigns—balancing priorities, timelines, and dependencies to deliver on-time and on-goal execution. Proactively identify roadblocks and mitigate risks to keep campaigns on track – must be vocal when deliverables are at risk and hold team members accountable for their ownership areas. Test, experiment, and innovate—bringing fresh ideas to your campaigns and finding new ways to drive engagement and results. Conduct research and audience analysis to inform campaign strategy, positioning, and content development. Track and report on campaign performance, applying learnings to continuously improve. Qualifications 4-6 years of experience in integrated marketing or campaign management in B2B, SaaS, or tech. Experience managing campaigns across global teams, aligning diverse stakeholders, and driving execution across regions and time zones. Strong strategic thinking and independent problem-solving skills. Experience using AI tools or platforms to enhance marketing efficiency, personalization, or decision-making. Ability to translate complex data into actionable insights and drive narrative clarity. Excellent communicator and cross-functional collaborator. Proven ability to manage complex projects with multiple stakeholders. A mindset of ownership, creativity, and continuous learning. A strong connection to Twilio’s values—the Twilio Magic—and a desire to work with integrity, inclusion, and impact. Familiarity with tools like Salesforce, Tableau, 6sense, Airtable—or the ability to ramp quickly. Desired Understanding of the communications industry or cybersecurity sector. Experience collaborating with partners and customers as integral parts of campaign strategy and execution. Location This role will be remote based in Ontario, Canada. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law. #J-18808-Ljbffr