Vice President, Marketing and Revenue Operations
6 days ago
Location: Vancouver, BC, CA Edmonton, AB, CA Calgary, AB, CA Toronto, ON, CA Montréal, QC, CA
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
DescriptionWe are the TELUS Agriculture & Consumer Goods (TAC), an entrepreneurial and engaged team on a mission to create a unified, trusted and sustainable value chain for food and other consumer goods. We deliver actionable digital solutions and data insights that connect global supply chains, improving the safety, quality and sustainability of food and consumer goods, all in a way that's traceable and clear to the end consumer.
We are searching for a VP of Marketing & Revenue Operations who will lead this dynamic team. In this role, you'll play a critical part in enabling the organic growth of the TAC business by leading essential business functions and supporting the decision-making of the overall TAC leadership team.
Here's the impact you'll make and what we'll accomplish togetherThe successful candidate will utilize their strong team leadership, coaching, and decision-making skills to create market-leading outcomes in B2B brand management, customer marketing & demand generation, product marketing & go-to-market enablement, revenue forecasting & sales targeting, and strategic initiatives & capital planning.
Here's howThe VP of Marketing & Revenue Operations will:
- Flex communication, negotiation, and influencing skills, working with a broad set of stakeholders and executives
- Mentor, lead, and support a diverse, national, and talented team
- Develop and present a comprehensive brand refresh strategy gaining buy-in from senior leadership
- Launch redesigned product pages on the company website, demonstrating measurable improvements in lead conversion rates
- Implement a revamped digital marketing strategy, targeting a 30% increase in Marketing Qualified Leads (MQLs)
- Initiate revenue optimization programs to achieve at least $1.5M in pricing initiative benefits
- Lead the development and promotion of a leading B2B brand in the consumer goods and agriculture Software As A Service (SaaS) industry.
- Deliver customer marketing campaigns that drive inbound marketing-qualified leads
- Lead a robust product marketing and go-to-market function
- Oversee pricing functions and sales forecasting
- Support the creation of new business intelligence datasets and tools
- Champion capital governance for the overall TAC business
- Oversee a robust enablement team focusing on revenue-generating initiatives
- You have an impressive people leadership track record with proven ability to recruit and lead high-performing teams
- You have strong analytical skills with experience in marketing, channel management, finance, or strategy consulting
- You are resilient and adept at challenging the status quo
- You are a skilled relationship builder with strong prioritization and negotiation skills
- You have demonstrated the ability to successfully deliver complex projects
- You can pivot between urgent business needs and long-term planning
Great-to-haves:
- Business or technical educational background and/or an MBA
- 15+ years of relevant work experience
- Prior SaaS, agriculture, CPG, or telecommunications expertise
- B2B experience would be an asset
- Salesforce.com experience
- Opportunities to excel on high-value projects
- Flexible work styles
- Support for community involvement
- Competitive pay and benefits
- A workplace that embraces core values
We're a people-focused, customer-first, purpose-driven team who works together every day to innovate and improve lives through technology solutions.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked to interact in English with external or internal parties.
AccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and will provide accommodation for applicants with disabilities during the recruitment process.
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Vancouver, British Columbia, Canada Intello Technologies Inc. Full timeVice President, Marketing and Revenue Operations - TELUS Agriculture & Consumer GoodsLocation: Vancouver, BC, CA; Edmonton, AB, CA; Calgary, AB, CA; Toronto, ON, CA; Montréal, QC, CAJobs by Category: Sales and MarketingJob Function: MarketingStatus: Full TimeSchedule: RegularDescriptionWe are the TELUS Agriculture & Consumer Goods (TAC), an entrepreneurial...
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